Category Archives: Multi-Unit Restaurant Catering

Restaurant Catering Leadership Workshop in New Orleans – March 9 & 10, 2016

UnknownDuring 2016, I will celebrate my 20th year as the Founder and CEO at both The Catering Institute & MonkeyMedia Software.  We continue to grow.  Today, almost 6000 restaurants use our technology to power their takeout, delivery and catering operations.  We have processed billions of dollars of transactions and we have 10 of thousands of users.  I am so proud of my team and so grateful to do the work that I do each and every day.

At the Catering Institute, our training products also continues to evolve.  I am so grateful to our ongoing sponsors for their support which allow us to put these events on for restaurant operators.  PepsiCo Foodservice, Punchh, and Voice Teleservices to name just a few.

On October 13, 2015 we hosted our second Catering Sales Management Workshop in Dallas and the results were fantastic!  More than 150 attendees from 100 different brands gathered for a day of sales training and learning. Check out the video here.


I am proud to announce our next workshop topic in our series.  Restaurant Catering Leadership Development.

Our community needs an incredible amount of support when it comes to catering out of our restaurants and developing leaders remains a key passion and initiative forward for our organization.  I hope you will attend, or at least have someone from your organization join us in New Orleans.

Please join us in New Orleans on March 9 & 10th, 2016 for two full days packed with activities, learning and networking with some of the industry’s best minds when it comes to the off-premise business channel for restaurants.

To register for this intimate and limited attendance event, visit or feel free to reach out directly to me at 604-831-7422 with any questions.

Early Bird Discount available until December 31, 2015.


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More than 40 Brands and 130 Attendees Registered! Only 8 Days To Go!

imagesWell, here we go!  On October 13, 2015, in Dallas Texas, we will be gathering with more than 130 attendees to focus ALL our attention on How To Grow Sales and Increase Profits with Catering out of Restaurants.

There is still room so hurry up and register today!

We are so grateful to our event sponsors.  PepsiCo Foodservice, MonkeyMedia Software, Punchh, Voice Teleservices, Realcomm Solutions, Texas Restaurant Association,Georgia Restaurant Association and FSR/QSR Magazine.

The Catering Institute is very honoured to be hosting the following brands to our workshop for a day of learning and networking: Backstreet Cafe, Badazz Burritos, Berry Hill Baja GrillBruegger’s BagelsCaracolCristina’s MexCorner BakeryCowboy ChickenCrushed RedDickey’s BBQGarbanzo’sFirehouse Subs, Fuzzy’s Taco ShopGarden Fresh, Hugo Restaurant, Hungry Howie’sLa MadeleineLittle Greek, Le Boulanger,  Lockharts Smokehouse, Luis Foods, Matt’s El RanchoMcAlister’s DeliMoe’s SW GrillNalley FreshOn The BorderOriginal Pancake House,Pepper JaxPollo CamperoPotbelly Sandwich WorksQdobaRestaurant WorksSchlotzsky’sSpaghetti WarehouseSpec Ops Burritos, SubwayTaco BuenoTooJay’s, Villa EnterprisesVooDoo BBQWhichWichZoe’s KitchenZoup!

It’s not too late so register today:

Your registration includes:

  • Breakfast Networking Event
  • Lunch Networking Event
  • Two snacks throughout the day’s curriculum
  • Access to Amphitheatre with up to 300 attendees
  • Access to Vendor Showcase
  • Catering Sales Management workbook binder and workshop materials
  • Catering sales certificate from The Catering Institute

Agenda topics:

  • Building a Sales Culture inside your organization
  • Cold Calling Techniques
  • Lead Generation and Prospecting
  • Consultative Selling
  • Buyer Types and Motives
  • How to get your current brand fans to spend more money with you
  • How to isolate and handle objections
  • Closing Techniques
  • How to Run Effective Sales Meetings
  • Motivating your front line team members to sell more catering
  • Using the power of delivery to get more sales

For more information visit us at:

or call us at 1-877-6-MONKEY
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Catering is Alive and Well in our Restaurant Community!


September 2015 was a whirlwind!  Conferences, Speaking Engagements, Consulting, Training and Software Implementations!

MonkeyMedia Software is humming along with more than 5000 restaurants using our solution, The Catering Institute is growing very rapidly and working with so many great teams and our readership at Catering Insights is growing exponentially.

I always knew in my own heart that catering out of restaurants was a HUGE opportunity for the brands that really decided to take it seriously.  And the data is presenting positively towards this belief.

Next year I will celebrate my 20th year since entering the foodservice space and I am just as excited and bullish about our industry as I was n 1996, when I acquired Tony’s Deli & Catering Company.

Catering was the force multiplier at Tony’s and was the catalyst that led to the work that I am doing today at MonkeyMedia Software, The Catering Institute and Catering Insights.  I am amazed to see how catering is also the force multiplier for so many brands that we are working with.

As I traverse North America and work with the greatest restaurant and foodservice companies in America, I am left with a feeling of optimism and hope.  In fact, I am so certain that the work we are doing is changing the way our community operates, that I can’t wait to see what the next decade brings.

It’s going to be a fantastic ride!

I am grateful today to the team members that I am blessed to lead forward, and even more grateful to the more than 5000 restaurants and their teams that have placed their trust in our organization and for believing in our dream of helping restaurants to feed their customers where they Live, Work and Play.

Catering is here to stay and I am so grateful to be part of it.

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