Category Archives: Multi-Unit Restaurant Catering

More than 40 Brands and 130 Attendees Registered! Only 8 Days To Go!

imagesWell, here we go!  On October 13, 2015, in Dallas Texas, we will be gathering with more than 130 attendees to focus ALL our attention on How To Grow Sales and Increase Profits with Catering out of Restaurants.

There is still room so hurry up and register today!

We are so grateful to our event sponsors.  PepsiCo Foodservice, MonkeyMedia Software, Punchh, Voice Teleservices, Realcomm Solutions, Texas Restaurant Association,Georgia Restaurant Association and FSR/QSR Magazine.

The Catering Institute is very honoured to be hosting the following brands to our workshop for a day of learning and networking: Backstreet Cafe, Badazz Burritos, Berry Hill Baja GrillBruegger’s BagelsCaracolCristina’s MexCorner BakeryCowboy ChickenCrushed RedDickey’s BBQGarbanzo’sFirehouse Subs, Fuzzy’s Taco ShopGarden Fresh, Hugo Restaurant, Hungry Howie’sLa MadeleineLittle Greek, Le Boulanger,  Lockharts Smokehouse, Luis Foods, Matt’s El RanchoMcAlister’s DeliMoe’s SW GrillNalley FreshOn The BorderOriginal Pancake House,Pepper JaxPollo CamperoPotbelly Sandwich WorksQdobaRestaurant WorksSchlotzsky’sSpaghetti WarehouseSpec Ops Burritos, SubwayTaco BuenoTooJay’s, Villa EnterprisesVooDoo BBQWhichWichZoe’s KitchenZoup!

It’s not too late so register today:

Your registration includes:

  • Breakfast Networking Event
  • Lunch Networking Event
  • Two snacks throughout the day’s curriculum
  • Access to Amphitheatre with up to 300 attendees
  • Access to Vendor Showcase
  • Catering Sales Management workbook binder and workshop materials
  • Catering sales certificate from The Catering Institute

Agenda topics:

  • Building a Sales Culture inside your organization
  • Cold Calling Techniques
  • Lead Generation and Prospecting
  • Consultative Selling
  • Buyer Types and Motives
  • How to get your current brand fans to spend more money with you
  • How to isolate and handle objections
  • Closing Techniques
  • How to Run Effective Sales Meetings
  • Motivating your front line team members to sell more catering
  • Using the power of delivery to get more sales

For more information visit us at:

or call us at 1-877-6-MONKEY
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Catering is Alive and Well in our Restaurant Community!


September 2015 was a whirlwind!  Conferences, Speaking Engagements, Consulting, Training and Software Implementations!

MonkeyMedia Software is humming along with more than 5000 restaurants using our solution, The Catering Institute is growing very rapidly and working with so many great teams and our readership at Catering Insights is growing exponentially.

I always knew in my own heart that catering out of restaurants was a HUGE opportunity for the brands that really decided to take it seriously.  And the data is presenting positively towards this belief.

Next year I will celebrate my 20th year since entering the foodservice space and I am just as excited and bullish about our industry as I was n 1996, when I acquired Tony’s Deli & Catering Company.

Catering was the force multiplier at Tony’s and was the catalyst that led to the work that I am doing today at MonkeyMedia Software, The Catering Institute and Catering Insights.  I am amazed to see how catering is also the force multiplier for so many brands that we are working with.

As I traverse North America and work with the greatest restaurant and foodservice companies in America, I am left with a feeling of optimism and hope.  In fact, I am so certain that the work we are doing is changing the way our community operates, that I can’t wait to see what the next decade brings.

It’s going to be a fantastic ride!

I am grateful today to the team members that I am blessed to lead forward, and even more grateful to the more than 5000 restaurants and their teams that have placed their trust in our organization and for believing in our dream of helping restaurants to feed their customers where they Live, Work and Play.

Catering is here to stay and I am so grateful to be part of it.

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Win two free tickets to our Catering Sales Workshop

Hi Friends,

We are happy to announce we will be giving away two free tickets to our Catering Sales Management Workshop in Dallas this October 13, 2015.

If you would like to attend but cannot finance the training, we have made it easy for anyone to qualify for free tickets. Just click here.

We have more than 100 participants so far from companies such as Bruegger’s Bagels, Dickey’s BBQ, La Madeleine, Zoe’s, Garbanzo’s, Le Boulanger, Firehouse Subs, Qdoba, On The Border Grill and so many more.

Only two weeks left.

Register Here

Hope to see you there.

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