Category Archives: Multi-Unit Restaurant Catering

Be wary of online & mobile ordering solutions when it comes to Catering

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Alright!  This post is sure to raise a few eyebrows!

Let’s mix it up a bit today.  As we all know, Online & Mobile Ordering for restaurants is all the rage these days.  (again!).  As an industry, we suffer terribly when it comes to technology and the deployment of that technology into the operations of our restaurants.  We just don’t get it. And to make matters worse, the technology companies are using confusing marketing and messaging to further confuse everybody.

Online and Mobile ordering is just e-commerce.  It’s simple and is great for extending a transaction to the consumer, but it just won’t help you run you business better.  Not even close to better.  It has no operations based logic.

But it’s important to understand where a transaction online will impact your operations.  As restaurateurs, we must understand that catering out of our restaurants is an operations based business problem.  It’s not about just taking an order online.  It’s about how to execute that order flawlessly.  It’s about order fulfilment.  It’s not about taking the order, it’s about getting it out the door, on time, every time.  Order execution is the key to growing your catering operations, not just taking orders online.

There are hundreds of technology companies out in the marketplace that are offering online ordering.  You all know who they are.  We all see them at the trade shows.  The reason why there are so many is because taking an order online is the easy part.  There is little to no barrier to entry and so, anybody can do it.

Airlines, Floral, Books, Music, Clothing and just about every other product you can think of is now available through online ordering.

But to run a successful catering operation out of restaurants, you need a real business solution.  You need a software solution that has all of the business logic you’d expect to find in an operations based system.  Focused on order execution and fulfillment.  It’s what you do with the order that matters, not taking the order.  Clearly we have to take orders!

WARNING:  If you are going to build your catering transactions online and drive them through your POS for order execution, you are going to fail miserably as your transaction volume increases.

Today’s Online & Mobile Ordering providers will either;

1.  Send the order to a fax

2.  Send the order to an IP printer

3.  Send the order to your POS

If you attempt to scale your restaurant’s catering business using any three of the above workflows, you are doomed to fail.

And so, what should you look for?

1.  An end to end solution set that facilitates mobile & online ordering, call centre ordering, billing, accounts receivable management, raw material forecasting, delivery logs, sales team management, invoicing, statements, collection notices, distribution calendars, deposits and so many other things that they cannot all possibly be listed here.

And so, where can you find this kind of solution?  Well, I’m biased but why not call your PepsiCo Foodservice Representative and ask them if they have a catering solution? I’m sure they will point you in the right direction!

Or, just call Mo Asgari (604-215-2163) at MonkeyMedia Software and he’ll show you what you need!  If you are a PespsiCo customer, make sure you ask him about the “PepsiCo Advantage” program for preferred pricing.

Oh, and to all the online and mobile ordering guys out there, if you’d like to send your online and mobile orders to Monkey’s system so restaurants can actually grow their catering operations, just give Mo a call.  He’s happy to chat about our API.

Let’s talk catering!

 

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Want to grow your catering sales? Ask Your PepsiCo Sales Representative How!

PepsiCo Portfolio

For the last 18 years I have been helping restaurants to grow off-premise sales through MonkeyMedia Software , The Catering Institute and Catering Insights.  I am so lucky to do the work that I do.

My passion for this space came out of my own deli in Vancouver, BC where I spent many years as an owner operator.  I experienced success in providing more takeout, delivery & catering to my customers and ended up developing Monkey, The # 1 Cloud Platform for Takeout, Delivery & Catering.  Today we support more than 5000 restaurants in North America and we are growing nicely!

In addition to our software, The Catering Institute continues to develop fantastic curriculum to help restaurants implement the strategy of the 5 Pillars of Successful Restaurant Catering.  We are deeply committed to education in the off-premise space and we are so excited about what we are seeing happen with catering from our industry’s most important suppliers!

Allow me to explain.

To me, catering out of restaurants is going through the same market dynamics that drive thru did in the 1970’s.  Here is what happened:

1.  Markets shifted and innovation by restaurateurs came first.  It was just an idea.

2.  Technology caught up and made it easier for restaurateurs to grow drive thru operations.

3.  The largest supply chain companies in the world got behind the innovations and investments and pushed towards helping our community to grow more sales and profits in this channel.

These three key factors made it easier for restaurant companies to grow drive thru sales and the more we prevailed, the more consumers rewarded us with their business.

Fast forward to 2015.  It’s happening again!  But this time, the sales channel is catering!

The same dynamics are happening with the entire off-premise business opportunity, especially with Catering.

1.  Restaurants have been trying to cater for years.  Early innovation.

2.  Technology (like ours) is helping to make it easier to cater.

3.  Supply chain Partners are investing and helping

And so, as I sit here today contemplating why the largest supply chain companies in the world need to help our community, I call your attention to the great work that PepsiCo Foodservice is doing in the restaurant space.

You see, they are not only innovating fantastic products under their portfolio for takeout, delivery & catering, but in fact, they are diving deep into helping restaurant operators with their overall off-premise business strategy.  They are investing resources into helping their customers do more takeout, delivery & catering.

To me, this is what sets companies like PepsiCo apart from their competitors.  They are forward thinking and not just focused on selling more of their products to their customers.  They are deeply engaged in learning and completely focused on helping their customers to grow sales and increase profits by educating them to become experts at feeding their customers where they Live, Work & Play!

Want to grow your catering sales?  Call your PepsiCo Sales Representative today and ask them how!

Let’s talk catering!

 

 

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