Category Archives: Catering Leadership

In Order to Increase Catering Sales, you have to Learn How! – Train Your Team Today!

The Catering Hot Target List Workshop returns on Thursday August 14, 2014 and here are a few reasons why you should grab one of the few remaining seats:

  • This is a targeted, sales specific training course
  • You will learn customer acquisition and relationship building skills
  • The importance of lead generation and qualification will be highlighted
  • You will take away examples of segments to target with your catering offers

Workshop Details:

  • When: Thursday August 14, 2014
  • Where: Online (via personalized link)
  • Time: 12pm PT | 3pm ET
  • Duration: 120 minutes
  • Cost: $99.99*

REGISTER NOW

Space is limited! Don’t miss out on this valuable workshop!

*Includes the online workshop with Q&A session, the Hot Target List Booklet, 2014 Marketing Calendar, and shipping.

“It added value to my job and I came back with
so many ideas that I have already started implementing.”

~ Hot Target Workshop Attendee Moe’s Southwest Grill

About the MMS Catering Institute™
The Catering Institute at MonkeyMedia Software was created to meet the needs of operators, franchisors, franchisees, and vendors in the restaurant and food service industries. Through strategy consulting, education and certification, the Catering Institute Team provides real solutions for real business challenges. Your catering and off-premise profits await.

CI_team

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For Restaurant Catering To Succeed, We need Executive Alignment

 

Let’s Talk Catering!

imagesHere at the Catering Institute and MonkeyMedia Software, we work with the most amazing restaurant companies in America.  I am always dissecting new ways of doing things, and always looking at ways of how to make catering work in restaurants.  After all, a restaurant is a complex manufacturing plant!  Adding more revenue channels is complicated.

The single most important lesson I have learned is that we need executive alignment to make catering work inside these complex operations.  It requires commitment.

So, here are 5 things to think about as you consider growing catering sales.

1.  Slow Down – We have to take the time to understand the 360 degree strategy of takeout, delivery and catering.  They are all closely related.  They are interdependent on each other.

2.  Plan – We have to take the time to make a proper plan.  We ALL need to do a better job at that.  Planning is hard for everyone.

3.  Menu Differentiation – We need to focus on markets.  The market for these services is different from our current restaurant products and services.

4.  Sales – We have to become very active in our selling process.  It needs to become part of our culture at all touch points of our companies.

5.  Patience – All great things take time.  Growing catering out of our restaurants is a major commitment and it will take investment and time.

Of course, I could make a list of a hundred more ideas… just call me at 604-831-7422 if you want to chat more.

I am living and breathing this material all day long!

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Travelin’ Brand by Sam Smith – Good Article about Restaurant Catering

Increase Catering Sales

The article “Travelin’ Brand” in the February Issue of Restaurant Business is very thoughtful.  As I have been pursuing the restaurant catering conversation for the last 16 years, I find it very refreshing to see other writers covering the subject matter.

So many of our customers and friends at MonkeyMedia Software and The MMS Catering Institute ask about the “size of the prize”.  While I am not convinced that the numbers presented in the article are perfectly defined, I think it is a great step towards helping our restaurant community understand the subtleties of the marketplace.

The following link will provide you with digital access to the article which begins on Page 47.

http://digitaledition.qwinc.com/publication/?i=194650

Great Job Sam Smith and kudos to Restaurant Business Magazine for providing coverage on such an important topic.

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