Category Archives: Catering Leadership

Want to grow your catering sales? Ask Your PepsiCo Sales Representative How!

PepsiCo Portfolio

For the last 18 years I have been helping restaurants to grow off-premise sales through MonkeyMedia Software , The Catering Institute and Catering Insights.  I am so lucky to do the work that I do.

My passion for this space came out of my own deli in Vancouver, BC where I spent many years as an owner operator.  I experienced success in providing more takeout, delivery & catering to my customers and ended up developing Monkey, The # 1 Cloud Platform for Takeout, Delivery & Catering.  Today we support more than 5000 restaurants in North America and we are growing nicely!

In addition to our software, The Catering Institute continues to develop fantastic curriculum to help restaurants implement the strategy of the 5 Pillars of Successful Restaurant Catering.  We are deeply committed to education in the off-premise space and we are so excited about what we are seeing happen with catering from our industry’s most important suppliers!

Allow me to explain.

To me, catering out of restaurants is going through the same market dynamics that drive thru did in the 1970’s.  Here is what happened:

1.  Markets shifted and innovation by restaurateurs came first.  It was just an idea.

2.  Technology caught up and made it easier for restaurateurs to grow drive thru operations.

3.  The largest supply chain companies in the world got behind the innovations and investments and pushed towards helping our community to grow more sales and profits in this channel.

These three key factors made it easier for restaurant companies to grow drive thru sales and the more we prevailed, the more consumers rewarded us with their business.

Fast forward to 2015.  It’s happening again!  But this time, the sales channel is catering!

The same dynamics are happening with the entire off-premise business opportunity, especially with Catering.

1.  Restaurants have been trying to cater for years.  Early innovation.

2.  Technology (like ours) is helping to make it easier to cater.

3.  Supply chain Partners are investing and helping

And so, as I sit here today contemplating why the largest supply chain companies in the world need to help our community, I call your attention to the great work that PepsiCo Foodservice is doing in the restaurant space.

You see, they are not only innovating fantastic products under their portfolio for takeout, delivery & catering, but in fact, they are diving deep into helping restaurant operators with their overall off-premise business strategy.  They are investing resources into helping their customers do more takeout, delivery & catering.

To me, this is what sets companies like PepsiCo apart from their competitors.  They are forward thinking and not just focused on selling more of their products to their customers.  They are deeply engaged in learning and completely focused on helping their customers to grow sales and increase profits by educating them to become experts at feeding their customers where they Live, Work & Play!

Want to grow your catering sales?  Call your PepsiCo Sales Representative today and ask them how!

Let’s talk catering!

 

 

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Ask your Team for Help During This Busy Catering Season

help

This is my 18th Holiday Season focused on takeout, delivery and catering at MonkeyMedia Software and The Catering Institute.  Even with all this experience behind me, I still get worked up when I’m helping in the kitchen, answering incoming calls and closing all the holiday business that I was hoping to write.  Why does everyone wait until the last minute to order their holiday meals!!

I’ve learned that it’s always been this way.  I have also learned that corporate catering sales only come in 48 weeks per year, and that the busy ramp up time between now and December 25th is temporary.  But boy, it is busy!  It can really be stressful, no matter how prepared you might be.

I have tried for years to prepare better, plan better and make sure that I am ready for the stress and anxiety associated with flawless execution at this time.  Even so, here is the one lesson that I have learned that is the most valuable of all.  And that is…..

Ask your team to help you!  You need them.  Do what it takes.  Buy them a cup of coffee.  Take them out for a meal.  Give them a hand written card.  Beg if you have to.  Shed tears if you must.  Scream, shout or just stand on your head.  You cannot do it alone.  So, learn how to ask for help!

Successful catering during this busy season requires support from your whole team.  Make sure you take the time out to tell them, and don’t be afraid to ask them for help.  Do it today!  Your customers will thank you for it.

Let’s talk catering!

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In Order to Increase Catering Sales, you have to Learn How! – Train Your Team Today!

The Catering Hot Target List Workshop returns on Thursday August 14, 2014 and here are a few reasons why you should grab one of the few remaining seats:

  • This is a targeted, sales specific training course
  • You will learn customer acquisition and relationship building skills
  • The importance of lead generation and qualification will be highlighted
  • You will take away examples of segments to target with your catering offers

Workshop Details:

  • When: Thursday August 14, 2014
  • Where: Online (via personalized link)
  • Time: 12pm PT | 3pm ET
  • Duration: 120 minutes
  • Cost: $99.99*

REGISTER NOW

Space is limited! Don’t miss out on this valuable workshop!

*Includes the online workshop with Q&A session, the Hot Target List Booklet, 2014 Marketing Calendar, and shipping.

“It added value to my job and I came back with
so many ideas that I have already started implementing.”

~ Hot Target Workshop Attendee Moe’s Southwest Grill

About the MMS Catering Institute™
The Catering Institute at MonkeyMedia Software was created to meet the needs of operators, franchisors, franchisees, and vendors in the restaurant and food service industries. Through strategy consulting, education and certification, the Catering Institute Team provides real solutions for real business challenges. Your catering and off-premise profits await.

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