Category Archives: Catering Leadership

Ask your Team for Help During This Busy Catering Season

help

This is my 18th Holiday Season focused on takeout, delivery and catering at MonkeyMedia Software and The Catering Institute.  Even with all this experience behind me, I still get worked up when I’m helping in the kitchen, answering incoming calls and closing all the holiday business that I was hoping to write.  Why does everyone wait until the last minute to order their holiday meals!!

I’ve learned that it’s always been this way.  I have also learned that corporate catering sales only come in 48 weeks per year, and that the busy ramp up time between now and December 25th is temporary.  But boy, it is busy!  It can really be stressful, no matter how prepared you might be.

I have tried for years to prepare better, plan better and make sure that I am ready for the stress and anxiety associated with flawless execution at this time.  Even so, here is the one lesson that I have learned that is the most valuable of all.  And that is…..

Ask your team to help you!  You need them.  Do what it takes.  Buy them a cup of coffee.  Take them out for a meal.  Give them a hand written card.  Beg if you have to.  Shed tears if you must.  Scream, shout or just stand on your head.  You cannot do it alone.  So, learn how to ask for help!

Successful catering during this busy season requires support from your whole team.  Make sure you take the time out to tell them, and don’t be afraid to ask them for help.  Do it today!  Your customers will thank you for it.

Let’s talk catering!

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In Order to Increase Catering Sales, you have to Learn How! – Train Your Team Today!

The Catering Hot Target List Workshop returns on Thursday August 14, 2014 and here are a few reasons why you should grab one of the few remaining seats:

  • This is a targeted, sales specific training course
  • You will learn customer acquisition and relationship building skills
  • The importance of lead generation and qualification will be highlighted
  • You will take away examples of segments to target with your catering offers

Workshop Details:

  • When: Thursday August 14, 2014
  • Where: Online (via personalized link)
  • Time: 12pm PT | 3pm ET
  • Duration: 120 minutes
  • Cost: $99.99*

REGISTER NOW

Space is limited! Don’t miss out on this valuable workshop!

*Includes the online workshop with Q&A session, the Hot Target List Booklet, 2014 Marketing Calendar, and shipping.

“It added value to my job and I came back with
so many ideas that I have already started implementing.”

~ Hot Target Workshop Attendee Moe’s Southwest Grill

About the MMS Catering Institute™
The Catering Institute at MonkeyMedia Software was created to meet the needs of operators, franchisors, franchisees, and vendors in the restaurant and food service industries. Through strategy consulting, education and certification, the Catering Institute Team provides real solutions for real business challenges. Your catering and off-premise profits await.

CI_team

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For Restaurant Catering To Succeed, We need Executive Alignment

 

Let’s Talk Catering!

imagesHere at the Catering Institute and MonkeyMedia Software, we work with the most amazing restaurant companies in America.  I am always dissecting new ways of doing things, and always looking at ways of how to make catering work in restaurants.  After all, a restaurant is a complex manufacturing plant!  Adding more revenue channels is complicated.

The single most important lesson I have learned is that we need executive alignment to make catering work inside these complex operations.  It requires commitment.

So, here are 5 things to think about as you consider growing catering sales.

1.  Slow Down – We have to take the time to understand the 360 degree strategy of takeout, delivery and catering.  They are all closely related.  They are interdependent on each other.

2.  Plan – We have to take the time to make a proper plan.  We ALL need to do a better job at that.  Planning is hard for everyone.

3.  Menu Differentiation – We need to focus on markets.  The market for these services is different from our current restaurant products and services.

4.  Sales – We have to become very active in our selling process.  It needs to become part of our culture at all touch points of our companies.

5.  Patience – All great things take time.  Growing catering out of our restaurants is a major commitment and it will take investment and time.

Of course, I could make a list of a hundred more ideas… just call me at 604-831-7422 if you want to chat more.

I am living and breathing this material all day long!

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