Category Archives: Catering Marketing – Internal

On the Cusp of Something Huge – Keepin’ on

ON the cusp

Last week was just a great week at MonkeyMedia Software!

There are days when I just don’t know how I am going to get to “the end” of this project.  Whatever that means.  All good things come to an end at some point!  Isn’t that part of the plan?

All successful entrepreneurs plan for an exit at some point and time.  Me?  Well it dawned on me that it’s wholly possible that I am 15 years into a 25 year process!  That would mean, that I’ve got at least 10 more years in front of me to do my part in building our organization, and developing the vision of catering in the restaurant community.

If that’s the case, then what do I do to keep myself going?  To keep it fresh?  To keep it exciting?  And mostly, to keep it real?

Real people, real companies, real revenues, real expenses.  The never ending pursuit of creating value for our customers, restaurant operators.

I have learned that it’s not just about doing the right things.  No.  It’s about doing the right things, at the right time!  Markets are moving, and so must we.

So, last week I received a wonderful note from one of our customers.  They have 170 restaurants in the QSR space.  We’ve been working through their catering opportunities and deploying our software right smack in the middle of their organization.  It’s a pleasure for us to work with such a committed, professional and great group of people.

I sent a thank you email and the note I received back really energized me, so I thought I’d share it with you. Apply it to your own business:

Our client said,

“We are on the cusp of something huge!”

Well, that’s all I needed last week.  I’m hanging onto those kind words and am going to do everything I can to make that dream come true.

Keepin’ on.  Let’s talk restaurant catering.

Save The Date June 6,2013 – Chicago Restaurant Catering Workshop

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Join the MMS Catering Institute TM Team for a one-day Catering Sales Management Certification (CSM) workshop on June 6th, 2013 in beautiful Downtown Chicago. This workshop is open to restaurant executives and management teams looking to develop their catering programs and drive real results through improved operations and increased sales.

The CSM course was developed to educate and engage your catering leadership team on managing successful catering operations. This workshop will outline key Catering Sales Management initiatives to realize maximum sales potential.

Curriculum will focus on:page1image11520

Canvassing and Lead Generation • Consultative Selling Techniques
• Effective Cold Calling Tactics

• Buyer Types and Motives for Purchasing

• Sales Meetings that Make Sense
• A Day in the Life of a Catering Sales Manager

This workshop will be filled with representatives from many different restaurant brands and will offer a unique opportunity to learn, participate in real world practice scenarios and network with fellow industry members during our networking lunch.

Date: Thursday, June 6th, 2013
Place and Time: TBA, (Downtown Chicago)
Cost: $249.95* each for up to 3 attendees ($199.95* for 4 or more from the same company)

Register for this invaluable workshop, and send an email to workshops@monkeymediasoftware.com

letstalkrestaurantcatering

 

 

 

 

 

 

 

 

Contact Tracy Avolio, Sr. Catering Analyst at the Catering Institute.
Phone: 1-877-6-MONKEY ext. 127 | Email: workshops@monkeymediasoftware.com

To learn more about the services, certification, workshops and resources offered by the Catering Institute, or to request a catering assessment for your restaurant, please contact us via phone or email.

Let’s talk catering.

* Course materials and a catered lunch will be provided. Travel expenses not included.

 

 

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Professional Delivery Bikes – For Urban Restaurant Catering Deliveries

I’m always looking for cool restaurant catering ideas.

After all, at the MMS Catering Institute where we support MonkeyMedia Software with the implementation of MonkeyCatering, it’s world class restaurant catering technology, we have an obligation to share business improvement ideas with the 4000 restaurants currently using MonkeyCatering to increase sales and improve operations, when it comes to catering.

Our customers tell us that managing the logistics of deliveries can be challenging in these times of urban vehicle congestion. Not to mention the fact that acquiring typical delivery vans can be capital intensive and expensive to maintain.

In comes “Cargo Delivery Bikes”. I found these really cool products at one of our community trade shows. Here is a video that shows some options.

I spoke to the company’s representatives, and of course the cargo box can also be retro-fitted with shelving, coolers and hotboxes. The bikes are electric to help your catering delivery coordinators up hills as well. The cargo boxes themselves can be branded with your catering messages.

While this vehicle is not good for all catering deliveries out of restaurants, especially in rural communities, I can certainly see the benefits of using this kind of technology in congested urban centres. Lot’s of benefits to consider including savings on insurance, parking, fuel, repairs and good community marketing.

Get your company one to try out today!

 

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