For the last 18 years I have been helping restaurants to grow off-premise sales through MonkeyMedia Software , The Catering Institute and Catering Insights. I am so lucky to do the work that I do.
My passion for this space came out of my own deli in Vancouver, BC where I spent many years as an owner operator. I experienced success in providing more takeout, delivery & catering to my customers and ended up developing Monkey, The # 1 Cloud Platform for Takeout, Delivery & Catering. Today we support more than 5000 restaurants in North America and we are growing nicely!
In addition to our software, The Catering Institute continues to develop fantastic curriculum to help restaurants implement the strategy of the 5 Pillars of Successful Restaurant Catering. We are deeply committed to education in the off-premise space and we are so excited about what we are seeing happen with catering from our industry’s most important suppliers!
Allow me to explain.
To me, catering out of restaurants is going through the same market dynamics that drive thru did in the 1970’s. Here is what happened:
1. Markets shifted and innovation by restaurateurs came first. It was just an idea.
2. Technology caught up and made it easier for restaurateurs to grow drive thru operations.
3. The largest supply chain companies in the world got behind the innovations and investments and pushed towards helping our community to grow more sales and profits in this channel.
These three key factors made it easier for restaurant companies to grow drive thru sales and the more we prevailed, the more consumers rewarded us with their business.
Fast forward to 2015. It’s happening again! But this time, the sales channel is catering!
The same dynamics are happening with the entire off-premise business opportunity, especially with Catering.
1. Restaurants have been trying to cater for years. Early innovation.
2. Technology (like ours) is helping to make it easier to cater.
3. Supply chain Partners are investing and helping
And so, as I sit here today contemplating why the largest supply chain companies in the world need to help our community, I call your attention to the great work that PepsiCo Foodservice is doing in the restaurant space.
You see, they are not only innovating fantastic products under their portfolio for takeout, delivery & catering, but in fact, they are diving deep into helping restaurant operators with their overall off-premise business strategy. They are investing resources into helping their customers do more takeout, delivery & catering.
To me, this is what sets companies like PepsiCo apart from their competitors. They are forward thinking and not just focused on selling more of their products to their customers. They are deeply engaged in learning and completely focused on helping their customers to grow sales and increase profits by educating them to become experts at feeding their customers where they Live, Work & Play!
Want to grow your catering sales? Call your PepsiCo Sales Representative today and ask them how!
Let’s talk catering!