Want to Crank up your Catering Sales? Register for this Workshop! – PepsiCo Foodservice Customers Save 8%!

Increase Catering Sales

 

 

 

 

 

 

Well 2015 is off to a great start!

At the Catering Institute, we are working hard to bring you great sales training workshops this year.  We are very grateful to PepsiCo Foodservice, Our Partner in Education for supporting our efforts to educate the restaurant industry on Takeout, Delivery and Catering.

This two hour workshop is a worthwhile investment and is recommended for your GM’s, Delivery Drivers, Catering Sales Managers, Catering Coordinators and anyone else in your organization that touches catering customers.

Course Details:

  • Where: The Catering Institute™ Online Classroom
  • When: Thursday, January 29, 3 pm EST (12 pm PST)
  • Duration: 120 minutes
  • Cost: $139

PepsiCo FoodService Customers get an 8% discount off the regular price – Register Here

Non PepsiCo FoodService Customers – Register Here

 

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The 5 Pillars of Successful Restaurant Catering: A New Commitment for 2015

Get Catering and Grow Sales Books going out the door.

Get Catering and Grow Sales Books going out the door.

It’s been almost four years since I wrote my book, Get Catering and Grow Sales: A strategic perspective for the multi-unit restaurant executive.

I remember how much I disliked it after I wrote it!  I thought to myself that I could have done so much better.  If not for one of my team members at MonkeyMedia Software who grabbed the manuscript and hired an editor to help finish it, I never would have published it.  It’s amazing how we are always hardest on ourselves.  Our own worst critic!

To my good fortune, turns out that the book is pretty popular with the restaurant community.  10,000 copies in print and distributed is not a bad run.

As we begin 2015, I am reflecting on what it is that I need to focus on this year.  So much is going on, and business is brisk both at MonkeyMedia Software, the Catering Institute and our new media division, Catering Insights.  These divisions are all focused on catering and off-premise sales in our foodservice community.  There is so much for all of us to learn in this part of the restaurant business.  I am committed to try and provide more leadership in this area as best I can.

Since writing the book, I have continued to develop an organizational framework that I call the 5 Pillars of Successful Restaurant CateringTM.  This framework is meant to provide a working model for restaurant brands to use as a compass while considering their takeout, delivery and catering business strategies.  I have come to learn that without these pillars, there is little hope for our community to succeed in this business channel.

And so, 2015 is the year that I will renew my commitment to the restaurant community to further develop the concepts of the 5 Pillars of Successful Restaurant CateringTM.  I plan on writing more and making videos to help educate our community on these concepts.

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Ask your Team for Help During This Busy Catering Season

help

This is my 18th Holiday Season focused on takeout, delivery and catering at MonkeyMedia Software and The Catering Institute.  Even with all this experience behind me, I still get worked up when I’m helping in the kitchen, answering incoming calls and closing all the holiday business that I was hoping to write.  Why does everyone wait until the last minute to order their holiday meals!!

I’ve learned that it’s always been this way.  I have also learned that corporate catering sales only come in 48 weeks per year, and that the busy ramp up time between now and December 25th is temporary.  But boy, it is busy!  It can really be stressful, no matter how prepared you might be.

I have tried for years to prepare better, plan better and make sure that I am ready for the stress and anxiety associated with flawless execution at this time.  Even so, here is the one lesson that I have learned that is the most valuable of all.  And that is…..

Ask your team to help you!  You need them.  Do what it takes.  Buy them a cup of coffee.  Take them out for a meal.  Give them a hand written card.  Beg if you have to.  Shed tears if you must.  Scream, shout or just stand on your head.  You cannot do it alone.  So, learn how to ask for help!

Successful catering during this busy season requires support from your whole team.  Make sure you take the time out to tell them, and don’t be afraid to ask them for help.  Do it today!  Your customers will thank you for it.

Let’s talk catering!

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