As many of you know, I’m passionate about catering in multi-unit restaurant ecosystems. As part of my duties at MonkeyMedia Software, I recently had a wonderful opportunity to speak at the Restaurant Leadership Conference in Scottsdale last month. My team captured the whole presentation on video, and I thought I’d post it here for anyone who is interested in seeing it.
This year, I am celebrating the beginning of my 16th year at MonkeyMedia Software. As an entrepreneur, I am pretty much “path dependent” on my journey at this point. For better or for worse. It’s not impossible to shift gears, but at my age, it’s logistically challenging. Just like catering out of restaurants. Logistically challenging. Don’t get me wrong; I am not looking to change careers! No Way! I’ve got way to much learning to do and everywhere I go, all I see is opportunity for the US restaurant industry’s catering channel. I absolutely love this business! I see a $100 Billion dollar business out there. It’s out there, but we HAVE to execute!
To keep myself interested every day, I am always looking for “shiny new objects”. Well, according to my friend and colleague, Fred LeFranc, from Results Through Strategy, I can’t help myself. ” It’s classic entrepreneurial behaviour “, he tells me. Oh, and by the way, those of you who might be looking for a great strategist, call Fred. He’s doing great work for some our restaurant community’s best known brands. So today, I will celebrate this part of me. The part that can’t stop innovating. Can’t stop imagining. Can’t stop hoping. It’s just that I feel SO certain! Some days I feel like a child in a candy store. I have to choose carefully or I will end up with a stomach ache!
As the founder of the MMS Catering Institute, it’s my job to document a business model for catering out of restaurants, that is predictable, scalable and repeatable. I spend hours thinking about it, days writing about it, and weeks working in the field with my customers. Customers like you. Restaurant operators just trying to survive day to day.
I have learned that one of the key enabler’s for successful catering out of restaurant operations is “order execution”. Too many of us fail at this. Why? Because logistics are complicated. Logistics matter. Like all industries, we can learn from others. And so, I found this fantastic video that really shows the logistics execution of Airline Catering Operations. It’s impressive, to say the least.
There are many takeaways for us as restaurant catering experts from this video. I’d like to hear your thoughts on what you take away from the video.
We will have over 100 of our restaurant industry’s best catering sales managers in attendance. We have a wonderful day planned. Here is what you can expect to learn:
Rockstar Canvassing and Lead Generation Techniques
Time tested Consultative Selling Strategies
Rock Solid Cold Calling Techniques
How to identify different kinds of restaurant catering consumers and the top 10 things that motivate them to buy
Great ideas on how to organize and run effective sales meetings for your catering sales teams
Transparency into the “day in the life” of a successful catering sales manager
This workshop is open to all members of the restaurant industry and will be very focused on increasing incremental catering sales for your restaurant brand.
We do have limited space, so please reserve your spot today. The cost is $249.00 per attendee, and if your company has more than 4 attendees, there is a group discount available.
Register today by calling us at 1-877-6-MONKEY ext. 127 or email us at workshops@monkeymediasoftware.com.
