Tag Archives: Erle Dardick

For Restaurant Catering To Succeed, We need Executive Alignment

 

Let’s Talk Catering!

imagesHere at the Catering Institute and MonkeyMedia Software, we work with the most amazing restaurant companies in America.  I am always dissecting new ways of doing things, and always looking at ways of how to make catering work in restaurants.  After all, a restaurant is a complex manufacturing plant!  Adding more revenue channels is complicated.

The single most important lesson I have learned is that we need executive alignment to make catering work inside these complex operations.  It requires commitment.

So, here are 5 things to think about as you consider growing catering sales.

1.  Slow Down – We have to take the time to understand the 360 degree strategy of takeout, delivery and catering.  They are all closely related.  They are interdependent on each other.

2.  Plan – We have to take the time to make a proper plan.  We ALL need to do a better job at that.  Planning is hard for everyone.

3.  Menu Differentiation – We need to focus on markets.  The market for these services is different from our current restaurant products and services.

4.  Sales – We have to become very active in our selling process.  It needs to become part of our culture at all touch points of our companies.

5.  Patience – All great things take time.  Growing catering out of our restaurants is a major commitment and it will take investment and time.

Of course, I could make a list of a hundred more ideas… just call me at 604-831-7422 if you want to chat more.

I am living and breathing this material all day long!

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Leadership in the Restaurant Industry is Inspiring!

As Founder and CEO at MonkeyMedia Software and the MMS Catering Institute, I get to spend my time learning from great leaders in the restaurant industry.  I am so inspired by the passion, diligence and resilience of the great people that are responsible for today’s stewardship of the restaurant industry.

I am so grateful the the many supporters of this project, and our plan to donate this legacy story to the industry as an education piece is well on track.  Check out Back To Basics.

Check out this podcast with Nate Riggs from Last week;

http://www.nateriggs.com/046-erle-dardick-mike-tyler-on-the-documentary-back-to-basics/

Also, check out these great photos from the project so far with Ron Shaich, Ed Rensi, Darren Tristano and Matthew Corrin.  Later in the year, we will be filming with Kat Cole, Dawn Sweeney, Paul Mangiamele,  Jim Vinz, Al Bhakta, Ari Weinzweig and Jon Luther Sr.

Thank you to everyone who is supporting this project!

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Mike Tyler getting his camera ready!

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Matthew Corrin, CEO at Freshii getting ready for his segment.

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Don Fox, CEO at Firehouse Subs shares is most regrettable Leadership Moment.

 

 

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Saying thank you to Ron Shaich, Founder and CEO at Panera Bread after his very generous interview.

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Darren Tristano, VP at Technomics, giving us an analysts perspective.

 

Ed Rensi

Ed Rensi, CEO at Famous Dave’s and Retired CEO of McDonald’s sharing great stories.

 

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To grow restaurant catering sales you need a plan

At the MMS Catering Institute we help our clients to build their business plans for growing catering sales out of their restaurants.  You can’t expect real results without a solid and well thought out roadmap.

It’s basic business.  Don’t just take my word for it, listen to the catering kid in the video below.

Let’s talk catering!

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