Tag Archives: Fast Casual

Travelin’ Brand by Sam Smith – Good Article about Restaurant Catering

Increase Catering Sales

The article “Travelin’ Brand” in the February Issue of Restaurant Business is very thoughtful.  As I have been pursuing the restaurant catering conversation for the last 16 years, I find it very refreshing to see other writers covering the subject matter.

So many of our customers and friends at MonkeyMedia Software and The MMS Catering Institute ask about the “size of the prize”.  While I am not convinced that the numbers presented in the article are perfectly defined, I think it is a great step towards helping our restaurant community understand the subtleties of the marketplace.

The following link will provide you with digital access to the article which begins on Page 47.

http://digitaledition.qwinc.com/publication/?i=194650

Great Job Sam Smith and kudos to Restaurant Business Magazine for providing coverage on such an important topic.

Tagged , , , , , , , , , ,

A Successful Catering Event is Music to the Ears

When something goes as planned, it is pleasing and so we often say that’s “music to my ears”.  Thing is, to make great music, like great catering, it takes practice.  It takes perseverance.  It takes an ongoing commitment to doing the right things.  Every day.  All day.  Any great musician knows that they have to practice and train on their instrument.

To be successful at catering, like in life, you have to work at it.  Day in and day out.  Only after planning, training, playing and doing it, over and over, can you then be really good at something.  You can’t just put a sign in the window saying you do catering well.  You can’t just send out an email saying you are good at it.  You actually have to work at it over and over.  You actually have to feel it;  to live it; to mean it.

I have heard that you become an expert at something after doing it for 10,000 hours…. I wonder if that’s true.  If so, you’d better get back to work because we have a lot of work to do!  Catering out of restaurants is serious business.

Listen to this girl sing.  Listen to the notes.  The melody.  The perfect pitch.  When something sounds this good, it’s music to your ears.  And music to your ears, feels good.  Just like restaurant catering.  When done well, it will be music to your ears.

Enjoy a little music from 11 year old Maya Rae.  It’s music to my ears.  I hope it is to yours too.

Let’s talk catering!

Tagged , , , , , , , , , ,

Smash your restaurant catering sales goals for 2014! – Attend January 30, 2014

Are you looking for help with setting, and sticking to, your restaurant catering sales goals for 2014? Are you looking to find new customers, and learn how to keep them coming back to you for all their catering needs?

Join the MMS Catering Institute™ with guest speakers from Moe’s Southwest Grill and Panda Restaurant Group for The Key To Restaurant Catering Sales Production. During this valuable webinar you will learn:

  • How to allocate your time to sales generating activities
  • How to aquire new restaurant catering customers
  • How to maintain customer relationships and leverage them for future business
  • Winning sales habits to drive your efforts
  • How to stay on track

Directed towards sales managers, operators, franchisees, and sales directors, attendees will learn how to structure their week, month, quarter and year ahead, understand which activities will gain the greatest return on investment, and know how to factor in non-sales activities so that they don’t become disruptive.

Calendar

Register now to join the MMS Catering Institute Team for this worthwhile webinar!

Webinar Details:

  • Date: January 30, 2014
  • Time: 3pm EST
  • Duration: 60 minutes
  • Register here

Let’s talk catering,

The MMS Catering Institute Team™

 

Tagged , , , , , , ,
Follow

Get every new post delivered to your Inbox.

Join 1,688 other followers

%d bloggers like this: