Tag Archives: Fast Casual

For Restaurant Catering To Succeed, We need Executive Alignment

 

Let’s Talk Catering!

imagesHere at the Catering Institute and MonkeyMedia Software, we work with the most amazing restaurant companies in America.  I am always dissecting new ways of doing things, and always looking at ways of how to make catering work in restaurants.  After all, a restaurant is a complex manufacturing plant!  Adding more revenue channels is complicated.

The single most important lesson I have learned is that we need executive alignment to make catering work inside these complex operations.  It requires commitment.

So, here are 5 things to think about as you consider growing catering sales.

1.  Slow Down – We have to take the time to understand the 360 degree strategy of takeout, delivery and catering.  They are all closely related.  They are interdependent on each other.

2.  Plan – We have to take the time to make a proper plan.  We ALL need to do a better job at that.  Planning is hard for everyone.

3.  Menu Differentiation – We need to focus on markets.  The market for these services is different from our current restaurant products and services.

4.  Sales – We have to become very active in our selling process.  It needs to become part of our culture at all touch points of our companies.

5.  Patience – All great things take time.  Growing catering out of our restaurants is a major commitment and it will take investment and time.

Of course, I could make a list of a hundred more ideas… just call me at 604-831-7422 if you want to chat more.

I am living and breathing this material all day long!

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The Future of Food Delivery?

I hope you are all enjoying your memorial day weekend.  I’m just coming off of my time at the National Restaurant Association Show in Chicago this year.  What a great show.  Fantastic optimism from the many people I spoke to.

I’ve been thinking a lot about how restaurants really need to create a world class delivery program in order to compete hard in the catering space.  So many restaurant operators I speak to really have a hard time with this piece of the business.  Drivers are difficult to recruit, vehicles can be expensive to maintain and insurance rates can be out of this world.

Then I saw this video from Mumbai……

And I started wondering what the future of catering delivery might look like in the years ahead.

Could this be in our future?  Really?

Let’s talk catering!

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Restaurant Catering: An industry commitment

For the last 16 years as CEO at MonkeyMedia Software and the MMS Catering Institute, I have been hyper-focused on a single transformative idea. Catering out of restaurants.

I am proud to say that today, we support more than 5000 restaurants with our restaurant catering software and our consulting/education services.

I have always maintained, that the more our industry commits to this business strategy, the more we will get consumers to spend more money with us.

To demonstrate commitment, look at the high quality of the videos below. Each is specific and speaks highly to the commitment our industry is making to restaurant catering.

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