Tag Archives: Fast Casual

Catering is Alive and Well in our Restaurant Community!


September 2015 was a whirlwind!  Conferences, Speaking Engagements, Consulting, Training and Software Implementations!

MonkeyMedia Software is humming along with more than 5000 restaurants using our solution, The Catering Institute is growing very rapidly and working with so many great teams and our readership at Catering Insights is growing exponentially.

I always knew in my own heart that catering out of restaurants was a HUGE opportunity for the brands that really decided to take it seriously.  And the data is presenting positively towards this belief.

Next year I will celebrate my 20th year since entering the foodservice space and I am just as excited and bullish about our industry as I was n 1996, when I acquired Tony’s Deli & Catering Company.

Catering was the force multiplier at Tony’s and was the catalyst that led to the work that I am doing today at MonkeyMedia Software, The Catering Institute and Catering Insights.  I am amazed to see how catering is also the force multiplier for so many brands that we are working with.

As I traverse North America and work with the greatest restaurant and foodservice companies in America, I am left with a feeling of optimism and hope.  In fact, I am so certain that the work we are doing is changing the way our community operates, that I can’t wait to see what the next decade brings.

It’s going to be a fantastic ride!

I am grateful today to the team members that I am blessed to lead forward, and even more grateful to the more than 5000 restaurants and their teams that have placed their trust in our organization and for believing in our dream of helping restaurants to feed their customers where they Live, Work and Play.

Catering is here to stay and I am so grateful to be part of it.

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Win two free tickets to our Catering Sales Workshop

Hi Friends,

We are happy to announce we will be giving away two free tickets to our Catering Sales Management Workshop in Dallas this October 13, 2015.

If you would like to attend but cannot finance the training, we have made it easy for anyone to qualify for free tickets. Just click here.

We have more than 100 participants so far from companies such as Bruegger’s Bagels, Dickey’s BBQ, La Madeleine, Zoe’s, Garbanzo’s, Le Boulanger, Firehouse Subs, Qdoba, On The Border Grill and so many more.

Only two weeks left.

Register Here

Hope to see you there.

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Dallas Workshop exceeds 100 Attendees and Growing – October 13, 2015


Well, we have officially surpassed the 100 attendee mark for our upcoming Catering Sales Management Workshop in Dallas on October 13, 2015.

Join us in Dallas for a day of restaurant catering sales training and networking!  We have lots of room left and 5 weeks to go!

Register Here

Join The Catering Institute, its faculty and partners and your peers in Dallas, TX at the Omni Hotel for a sales focused one-day workshop. Connect with your peers about catering, takeout and delivery and spend time developing your selling skills and get ready to take your catering sales to the next level!

In this one day workshop, you’ll walk away with new strategies for setting your brand up for sales success, tips for targeting and acquiring new catering customers, and fine-tune your selling skills to close more sales.

Your registration includes:

  • Breakfast Networking Event
  • Lunch Networking Event
  • Two snacks throughout the day’s curriculum
  • Access to Amphitheatre with up to 300 attendees
  • Access to Vendor Showcase
  • Catering Sales Management workbook binder and workshop materials
  • Catering sales certificate from The Catering Institute

Agenda topics:

  • Building a Sales Culture inside your organization
  • Cold Calling Techniques
  • Lead Generation and Prospecting
  • Consultative Selling
  • Buyer Types and Motives
  • How to get your current brand fans to spend more money with you
  • How to isolate and handle objections
  • Closing Techniques
  • How to Run Effective Sales Meetings
  • Motivating your front line team members to sell more catering
  • Using the power of delivery to get more sales
For more information visit us at:
or call us at 1-877-6-MONKEY


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