Tag Archives: KFC

Restaurant Catering Advertising Wars: What’s the Right Selling Strategy?

The market for catering out of restaurants continues to look good going into 2014. At Monkeymedia Software and the Catering Institute, we are always looking at how the market is moving.

I found some interesting commercials/ads for catering from some of our restaurant community’s most trusted brands. As we can see, catering continues to move towards becoming part of the overall brand strategy for our restaurants.

Of the ads below, which one do you think is the most compelling to get catering prospects to pick up the phone and call or go online to place an order? Curious to know your thoughts…. Of course, I have my own, but I’ll save that for another post. Just vote for your favourite on the poll below;

1. Subway Catering TV Spot

2. Panera Bread: Meet a Catering Coordinator

3. Arby’s: Catering Commercial

4. Famous Dave’s Hand Crafted Catering

5. KFC Catering (Regional)

6. Boston Market: Holiday Catering

7. Corner Bakery Cafe Catering: Fresh. Flavorul. Delivered

8. Schlotzsky’s Catering

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Successful Catering Takes a Team Effort

I received these photos today, hot off the press from my team.  In the photo you will see the proud faces of Tracy Avolio, one of MonkeyMedia Software’s Senior Catering Analysts, John Dumbrille, our VP of MonkeyUniversity and Lisa Nguyen, one the senior members of our software services team.

Monkey's Working Hard kpbwork

They are working onsite with one of the largest KFC Franchisees in the ecosystem.  If you have not heard the news, you can read about it at the following link here.  We are growing catering sales for the brand.  A huge opportunity!

We are proud of the work we do at MonkeyMedia Software.  We think about catering in a multi-unit restaurant environment every waking moment.

Today, I’d like to thank my team for all the fantastic support they give me.  If not for their ongoing dedication and deep belief in the work we are doing at MonkeyMedia Software, I’d never get to do that things that I love to do!  I’m very grateful to work with such fantastic people!

I admire your passion, leadership and enthusiasm!  Keep up the great work gang!

 

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A film for anyone that has ever eaten at, worked in or run a restaurant! – Back To Basics

I’m getting ready for a two week road trip for my real job.  As CEO of MonkeyMedia Software.

Road trips are always tough, but worth it.  I get to work with our clients which is what I enjoy most in my professional life.  Fixing and improving businesses.  In my case, I use the strategy of off premise catering as my toolbox to help our clients.

But, that’s not why I am so excited.  No.

What has really got me excited, are the wonderful developments of our Documentary Film, Back to Basics.  The project is fantastic, the people are amazing and the vision is coming together beautifully.  I am not going to explain in this blog post.  But, I am posting a “DRAFT” of the film prospectus below.

It’s close to final, but I left it as a “DRAFT”, because every day, something new and exciting is happening with this project.  But, I can’t say more, YET!  Stay tuned and drop me a line when you read the prospectus here and let me know your thoughts.

This project is close to my heart, and based on where it is today, I am pinching myself!  Anything is possible!!! You just have to put your mind to it.  Thank you to everyone who is supporting this project.  Read the film prospectus by clicking on the link below.

Back To Basis Prospectus

 

Safe Travels!

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