Tag Archives: multi-unit operators

For Restaurant Catering To Succeed, We need Executive Alignment

 

Let’s Talk Catering!

imagesHere at the Catering Institute and MonkeyMedia Software, we work with the most amazing restaurant companies in America.  I am always dissecting new ways of doing things, and always looking at ways of how to make catering work in restaurants.  After all, a restaurant is a complex manufacturing plant!  Adding more revenue channels is complicated.

The single most important lesson I have learned is that we need executive alignment to make catering work inside these complex operations.  It requires commitment.

So, here are 5 things to think about as you consider growing catering sales.

1.  Slow Down – We have to take the time to understand the 360 degree strategy of takeout, delivery and catering.  They are all closely related.  They are interdependent on each other.

2.  Plan – We have to take the time to make a proper plan.  We ALL need to do a better job at that.  Planning is hard for everyone.

3.  Menu Differentiation – We need to focus on markets.  The market for these services is different from our current restaurant products and services.

4.  Sales – We have to become very active in our selling process.  It needs to become part of our culture at all touch points of our companies.

5.  Patience – All great things take time.  Growing catering out of our restaurants is a major commitment and it will take investment and time.

Of course, I could make a list of a hundred more ideas… just call me at 604-831-7422 if you want to chat more.

I am living and breathing this material all day long!

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To grow restaurant catering sales you need a plan

At the MMS Catering Institute we help our clients to build their business plans for growing catering sales out of their restaurants.  You can’t expect real results without a solid and well thought out roadmap.

It’s basic business.  Don’t just take my word for it, listen to the catering kid in the video below.

Let’s talk catering!

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Smash your restaurant catering sales goals for 2014! – Attend January 30, 2014

Are you looking for help with setting, and sticking to, your restaurant catering sales goals for 2014? Are you looking to find new customers, and learn how to keep them coming back to you for all their catering needs?

Join the MMS Catering Institute™ with guest speakers from Moe’s Southwest Grill and Panda Restaurant Group for The Key To Restaurant Catering Sales Production. During this valuable webinar you will learn:

  • How to allocate your time to sales generating activities
  • How to aquire new restaurant catering customers
  • How to maintain customer relationships and leverage them for future business
  • Winning sales habits to drive your efforts
  • How to stay on track

Directed towards sales managers, operators, franchisees, and sales directors, attendees will learn how to structure their week, month, quarter and year ahead, understand which activities will gain the greatest return on investment, and know how to factor in non-sales activities so that they don’t become disruptive.

Calendar

Register now to join the MMS Catering Institute Team for this worthwhile webinar!

Webinar Details:

  • Date: January 30, 2014
  • Time: 3pm EST
  • Duration: 60 minutes
  • Register here

Let’s talk catering,

The MMS Catering Institute Team™

 

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