Tag Archives: multi-unit restaurants

Dallas Workshop exceeds 100 Attendees and Growing – October 13, 2015


Well, we have officially surpassed the 100 attendee mark for our upcoming Catering Sales Management Workshop in Dallas on October 13, 2015.

Join us in Dallas for a day of restaurant catering sales training and networking!  We have lots of room left and 5 weeks to go!

Register Here

Join The Catering Institute, its faculty and partners and your peers in Dallas, TX at the Omni Hotel for a sales focused one-day workshop. Connect with your peers about catering, takeout and delivery and spend time developing your selling skills and get ready to take your catering sales to the next level!

In this one day workshop, you’ll walk away with new strategies for setting your brand up for sales success, tips for targeting and acquiring new catering customers, and fine-tune your selling skills to close more sales.

Your registration includes:

  • Breakfast Networking Event
  • Lunch Networking Event
  • Two snacks throughout the day’s curriculum
  • Access to Amphitheatre with up to 300 attendees
  • Access to Vendor Showcase
  • Catering Sales Management workbook binder and workshop materials
  • Catering sales certificate from The Catering Institute

Agenda topics:

  • Building a Sales Culture inside your organization
  • Cold Calling Techniques
  • Lead Generation and Prospecting
  • Consultative Selling
  • Buyer Types and Motives
  • How to get your current brand fans to spend more money with you
  • How to isolate and handle objections
  • Closing Techniques
  • How to Run Effective Sales Meetings
  • Motivating your front line team members to sell more catering
  • Using the power of delivery to get more sales
For more information visit us at:
or call us at 1-877-6-MONKEY


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Want to grow your catering sales? Ask Your PepsiCo Sales Representative How!

PepsiCo Portfolio

For the last 18 years I have been helping restaurants to grow off-premise sales through MonkeyMedia Software , The Catering Institute and Catering Insights.  I am so lucky to do the work that I do.

My passion for this space came out of my own deli in Vancouver, BC where I spent many years as an owner operator.  I experienced success in providing more takeout, delivery & catering to my customers and ended up developing Monkey, The # 1 Cloud Platform for Takeout, Delivery & Catering.  Today we support more than 5000 restaurants in North America and we are growing nicely!

In addition to our software, The Catering Institute continues to develop fantastic curriculum to help restaurants implement the strategy of the 5 Pillars of Successful Restaurant Catering.  We are deeply committed to education in the off-premise space and we are so excited about what we are seeing happen with catering from our industry’s most important suppliers!

Allow me to explain.

To me, catering out of restaurants is going through the same market dynamics that drive thru did in the 1970’s.  Here is what happened:

1.  Markets shifted and innovation by restaurateurs came first.  It was just an idea.

2.  Technology caught up and made it easier for restaurateurs to grow drive thru operations.

3.  The largest supply chain companies in the world got behind the innovations and investments and pushed towards helping our community to grow more sales and profits in this channel.

These three key factors made it easier for restaurant companies to grow drive thru sales and the more we prevailed, the more consumers rewarded us with their business.

Fast forward to 2015.  It’s happening again!  But this time, the sales channel is catering!

The same dynamics are happening with the entire off-premise business opportunity, especially with Catering.

1.  Restaurants have been trying to cater for years.  Early innovation.

2.  Technology (like ours) is helping to make it easier to cater.

3.  Supply chain Partners are investing and helping

And so, as I sit here today contemplating why the largest supply chain companies in the world need to help our community, I call your attention to the great work that PepsiCo Foodservice is doing in the restaurant space.

You see, they are not only innovating fantastic products under their portfolio for takeout, delivery & catering, but in fact, they are diving deep into helping restaurant operators with their overall off-premise business strategy.  They are investing resources into helping their customers do more takeout, delivery & catering.

To me, this is what sets companies like PepsiCo apart from their competitors.  They are forward thinking and not just focused on selling more of their products to their customers.  They are deeply engaged in learning and completely focused on helping their customers to grow sales and increase profits by educating them to become experts at feeding their customers where they Live, Work & Play!

Want to grow your catering sales?  Call your PepsiCo Sales Representative today and ask them how!

Let’s talk catering!



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A Successful Catering Event is Music to the Ears

When something goes as planned, it is pleasing and so we often say that’s “music to my ears”.  Thing is, to make great music, like great catering, it takes practice.  It takes perseverance.  It takes an ongoing commitment to doing the right things.  Every day.  All day.  Any great musician knows that they have to practice and train on their instrument.

To be successful at catering, like in life, you have to work at it.  Day in and day out.  Only after planning, training, playing and doing it, over and over, can you then be really good at something.  You can’t just put a sign in the window saying you do catering well.  You can’t just send out an email saying you are good at it.  You actually have to work at it over and over.  You actually have to feel it;  to live it; to mean it.

I have heard that you become an expert at something after doing it for 10,000 hours…. I wonder if that’s true.  If so, you’d better get back to work because we have a lot of work to do!  Catering out of restaurants is serious business.

Listen to this girl sing.  Listen to the notes.  The melody.  The perfect pitch.  When something sounds this good, it’s music to your ears.  And music to your ears, feels good.  Just like restaurant catering.  When done well, it will be music to your ears.

Enjoy a little music from 11 year old Maya Rae.  It’s music to my ears.  I hope it is to yours too.

Let’s talk catering!

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