The article “Travelin’ Brand” in the February Issue of Restaurant Business is very thoughtful. As I have been pursuing the restaurant catering conversation for the last 16 years, I find it very refreshing to see other writers covering the subject matter.
So many of our customers and friends at MonkeyMedia Software and The MMS Catering Institute ask about the “size of the prize”. While I am not convinced that the numbers presented in the article are perfectly defined, I think it is a great step towards helping our restaurant community understand the subtleties of the marketplace.
The following link will provide you with digital access to the article which begins on Page 47.
Great Job Sam Smith and kudos to Restaurant Business Magazine for providing coverage on such an important topic.