Tag Archives: Restaurant catering

For Restaurant Catering To Succeed, We need Executive Alignment

 

Let’s Talk Catering!

imagesHere at the Catering Institute and MonkeyMedia Software, we work with the most amazing restaurant companies in America.  I am always dissecting new ways of doing things, and always looking at ways of how to make catering work in restaurants.  After all, a restaurant is a complex manufacturing plant!  Adding more revenue channels is complicated.

The single most important lesson I have learned is that we need executive alignment to make catering work inside these complex operations.  It requires commitment.

So, here are 5 things to think about as you consider growing catering sales.

1.  Slow Down – We have to take the time to understand the 360 degree strategy of takeout, delivery and catering.  They are all closely related.  They are interdependent on each other.

2.  Plan – We have to take the time to make a proper plan.  We ALL need to do a better job at that.  Planning is hard for everyone.

3.  Menu Differentiation – We need to focus on markets.  The market for these services is different from our current restaurant products and services.

4.  Sales – We have to become very active in our selling process.  It needs to become part of our culture at all touch points of our companies.

5.  Patience – All great things take time.  Growing catering out of our restaurants is a major commitment and it will take investment and time.

Of course, I could make a list of a hundred more ideas… just call me at 604-831-7422 if you want to chat more.

I am living and breathing this material all day long!

Tagged , , , , , , , , , ,

Think “Carpe Diem: Seize the Day” when it comes to catering!

Carpe Diem - Seize The Day

When I was a kid in Montreal, Canada I used to walk around the block knocking on doors and ask to shovel sidewalks and driveways to make a few quarters. On one occasion, I actually shovelled the snow on my neighbours walkway before I knocked on the door.  Luckily, I got paid anyways!  Not bad considering I was only 10 years old at the time.

In 1734, Richard Cantillon defined entrepreneurs as “non-fixed income earners who pay known costs of production but earn uncertain incomes”.   I mention this because shoveling snow in those days, was the beginning of when I got the buzz of providing services for an uncertain reward.

And while an element of risk is a fundamental part of entrepreneurism, I believe that the true essence of being an entrepreneur is carpe diem.

Carpe diem, to seize the day, is an old Latin saying that is commonly used in English and is a very important aspect of all business. In business, windows of opportunity rarely stay open for long so every second counts.

At MonkeyMedia Software and the MMS Catering Institute we do our best to take hold of every moment because we know that you can never get back wasted time.

Catering is the restaurant industry’s equivalent of carpe diem because, very much like a certain young kid walking around shoveling driveways, it brings our services directly to the customer.

When you wake tomorrow, think carpe diem when it comes to catering out of your restaurants!

Tagged , , , , , ,

Travelin’ Brand by Sam Smith – Good Article about Restaurant Catering

Increase Catering Sales

The article “Travelin’ Brand” in the February Issue of Restaurant Business is very thoughtful.  As I have been pursuing the restaurant catering conversation for the last 16 years, I find it very refreshing to see other writers covering the subject matter.

So many of our customers and friends at MonkeyMedia Software and The MMS Catering Institute ask about the “size of the prize”.  While I am not convinced that the numbers presented in the article are perfectly defined, I think it is a great step towards helping our restaurant community understand the subtleties of the marketplace.

The following link will provide you with digital access to the article which begins on Page 47.

http://digitaledition.qwinc.com/publication/?i=194650

Great Job Sam Smith and kudos to Restaurant Business Magazine for providing coverage on such an important topic.

Tagged , , , , , , , , , ,
Follow

Get every new post delivered to your Inbox.

Join 1,791 other followers

%d bloggers like this: