Tag Archives: Restaurant catering

Think “Carpe Diem: Seize the Day” when it comes to catering!

Carpe Diem - Seize The Day

When I was a kid in Montreal, Canada I used to walk around the block knocking on doors and ask to shovel sidewalks and driveways to make a few quarters. On one occasion, I actually shovelled the snow on my neighbours walkway before I knocked on the door.  Luckily, I got paid anyways!  Not bad considering I was only 10 years old at the time.

In 1734, Richard Cantillon defined entrepreneurs as “non-fixed income earners who pay known costs of production but earn uncertain incomes”.   I mention this because shoveling snow in those days, was the beginning of when I got the buzz of providing services for an uncertain reward.

And while an element of risk is a fundamental part of entrepreneurism, I believe that the true essence of being an entrepreneur is carpe diem.

Carpe diem, to seize the day, is an old Latin saying that is commonly used in English and is a very important aspect of all business. In business, windows of opportunity rarely stay open for long so every second counts.

At MonkeyMedia Software and the MMS Catering Institute we do our best to take hold of every moment because we know that you can never get back wasted time.

Catering is the restaurant industry’s equivalent of carpe diem because, very much like a certain young kid walking around shoveling driveways, it brings our services directly to the customer.

When you wake tomorrow, think carpe diem when it comes to catering out of your restaurants!

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Travelin’ Brand by Sam Smith – Good Article about Restaurant Catering

Increase Catering Sales

The article “Travelin’ Brand” in the February Issue of Restaurant Business is very thoughtful.  As I have been pursuing the restaurant catering conversation for the last 16 years, I find it very refreshing to see other writers covering the subject matter.

So many of our customers and friends at MonkeyMedia Software and The MMS Catering Institute ask about the “size of the prize”.  While I am not convinced that the numbers presented in the article are perfectly defined, I think it is a great step towards helping our restaurant community understand the subtleties of the marketplace.

The following link will provide you with digital access to the article which begins on Page 47.

http://digitaledition.qwinc.com/publication/?i=194650

Great Job Sam Smith and kudos to Restaurant Business Magazine for providing coverage on such an important topic.

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Smash your restaurant catering sales goals for 2014! – Attend January 30, 2014

Are you looking for help with setting, and sticking to, your restaurant catering sales goals for 2014? Are you looking to find new customers, and learn how to keep them coming back to you for all their catering needs?

Join the MMS Catering Institute™ with guest speakers from Moe’s Southwest Grill and Panda Restaurant Group for The Key To Restaurant Catering Sales Production. During this valuable webinar you will learn:

  • How to allocate your time to sales generating activities
  • How to aquire new restaurant catering customers
  • How to maintain customer relationships and leverage them for future business
  • Winning sales habits to drive your efforts
  • How to stay on track

Directed towards sales managers, operators, franchisees, and sales directors, attendees will learn how to structure their week, month, quarter and year ahead, understand which activities will gain the greatest return on investment, and know how to factor in non-sales activities so that they don’t become disruptive.

Calendar

Register now to join the MMS Catering Institute Team for this worthwhile webinar!

Webinar Details:

  • Date: January 30, 2014
  • Time: 3pm EST
  • Duration: 60 minutes
  • Register here

Let’s talk catering,

The MMS Catering Institute Team™

 

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