Tag Archives: Restaurant Operations

BEWARE: 3rd Party Food Delivery Services are being fuelled by a Technology Goldrush

images-1OK.  So we all know that delivery for restaurants is complicated!  But wait a minute!  Are we talking about “takeout delivery” or “catering delivery”?  Does it even matter?  I think it does, and I will tell you why.

As I woke up today scouring the industry trade publications, I couldn’t help but notice all the rage about 3rd party delivery services for restaurants.   What’s even more concerning, are the crazy valuations that these 3rd party delivery companies are getting, because they have convinced investors that “their technology” is going to disrupt the entire space.  Disrupt the space?  Really?  I doubt it…….

Just read this article in tech crunch – “The Billion Dollar Delivery Wars

Or just watch this crazy video about Munchery that was on Mad Money. I mean, an $85 Million Valuation?  How is Munchery Different than any restaurant?  Remember, this is a “trend”, and all trends come to an end.  Don’t they?

Check out these crazy valuations of technology driven on-demand services for restaurants:

By contrast, I really love this article in Forbes.  “Call Food Delivery Startups by their real name.  Restaurants.”

This whole market is being driven by software development.  I know, because my team has been developing real software solutions for the restaurant space for almost 20 years.  I read another article recently about “Gold Rush Software Development”.  See the paragraph below…..

“Gold rush software development is a high risk activity. The practices employed during a software gold rush are usually associated with hacking rather than engineering: small team sizes, informal processes, long hours, little documentation, bare-bones quality assurance practices—practices I refer to collectively as “commitment-based development” (Rapid Development, Microsoft Press 1996). Use of these practices puts all but the smallest software projects at high risk of failure.”

The odds of striking it rich during a software gold rush are about as good as they were during the California gold rush—for every success story, there are hundreds or even thousands of projects that bust out. But the failures aren’t nearly as interesting as the successes, and so we don’t hear very much about them. As with the California gold rush, projects run with commitment-based development are successful just often enough, and are so enormously lucrative when they do succeed, that they convince software developers that such high-risk practices can work, thus keeping the entrepreneurial dream alive. 

And so, this really got me thinking about how all this is going to impact our community?   What happens to the restaurateur during this process?  All the hard-working entrepreneurs, franchisors, franchises and independents.   The people who have mortgaged their homes to open their restaurants?  They are being bombarded by slick sales people who say they are adding value to the transaction process.  Well, be careful, that’s all I can say.  These companies do not understand your restaurant operations.

Not only is our community overwhelmed by this “technology gold rush”, but in fact, they are putting  our businesses at risk.  As a restaurateur, if you are approached by the plethora of 3rd party delivery companies that are promising you the moon and “riches”, BEWARE.  They are simply interested in the valuations that they are going to get in the market by investors who think that they are going to get rich in the process.  They are completely disconnected to the impact that their promises will have on your restaurants execution and reputation.  The one you have worked your whole life for.

At MonkeyMedia Software and The Catering Institute, we spend all our time focused on restaurant operations and adding value to our customers by making sure we are creating products and services that are logical.  I am proud of my team for staying focused on our vision of helping restaurants to grow sales and increase profits in the off-premise space.  Takeout and Catering for pickup and Delivery.

My advice to all the restaurants out there that have to deal with this Gold Rush?  If it sounds too good to be true, it probably is.  Focus on the basics.  They always work.

Thanks for listening.


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Dallas Workshop exceeds 100 Attendees and Growing – October 13, 2015


Well, we have officially surpassed the 100 attendee mark for our upcoming Catering Sales Management Workshop in Dallas on October 13, 2015.

Join us in Dallas for a day of restaurant catering sales training and networking!  We have lots of room left and 5 weeks to go!

Register Here

Join The Catering Institute, its faculty and partners and your peers in Dallas, TX at the Omni Hotel for a sales focused one-day workshop. Connect with your peers about catering, takeout and delivery and spend time developing your selling skills and get ready to take your catering sales to the next level!

In this one day workshop, you’ll walk away with new strategies for setting your brand up for sales success, tips for targeting and acquiring new catering customers, and fine-tune your selling skills to close more sales.

Your registration includes:

  • Breakfast Networking Event
  • Lunch Networking Event
  • Two snacks throughout the day’s curriculum
  • Access to Amphitheatre with up to 300 attendees
  • Access to Vendor Showcase
  • Catering Sales Management workbook binder and workshop materials
  • Catering sales certificate from The Catering Institute

Agenda topics:

  • Building a Sales Culture inside your organization
  • Cold Calling Techniques
  • Lead Generation and Prospecting
  • Consultative Selling
  • Buyer Types and Motives
  • How to get your current brand fans to spend more money with you
  • How to isolate and handle objections
  • Closing Techniques
  • How to Run Effective Sales Meetings
  • Motivating your front line team members to sell more catering
  • Using the power of delivery to get more sales
For more information visit us at:
or call us at 1-877-6-MONKEY


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Be wary of online & mobile ordering solutions when it comes to Catering


Alright!  This post is sure to raise a few eyebrows!

Let’s mix it up a bit today.  As we all know, Online & Mobile Ordering for restaurants is all the rage these days.  (again!).  As an industry, we suffer terribly when it comes to technology and the deployment of that technology into the operations of our restaurants.  We just don’t get it. And to make matters worse, the technology companies are using confusing marketing and messaging to further confuse everybody.

Online and Mobile ordering is just e-commerce.  It’s simple and is great for extending a transaction to the consumer, but it just won’t help you run you business better.  Not even close to better.  It has no operations based logic.

But it’s important to understand where a transaction online will impact your operations.  As restaurateurs, we must understand that catering out of our restaurants is an operations based business problem.  It’s not about just taking an order online.  It’s about how to execute that order flawlessly.  It’s about order fulfilment.  It’s not about taking the order, it’s about getting it out the door, on time, every time.  Order execution is the key to growing your catering operations, not just taking orders online.

There are hundreds of technology companies out in the marketplace that are offering online ordering.  You all know who they are.  We all see them at the trade shows.  The reason why there are so many is because taking an order online is the easy part.  There is little to no barrier to entry and so, anybody can do it.

Airlines, Floral, Books, Music, Clothing and just about every other product you can think of is now available through online ordering.

But to run a successful catering operation out of restaurants, you need a real business solution.  You need a software solution that has all of the business logic you’d expect to find in an operations based system.  Focused on order execution and fulfillment.  It’s what you do with the order that matters, not taking the order.  Clearly we have to take orders!

WARNING:  If you are going to build your catering transactions online and drive them through your POS for order execution, you are going to fail miserably as your transaction volume increases.

Today’s Online & Mobile Ordering providers will either;

1.  Send the order to a fax

2.  Send the order to an IP printer

3.  Send the order to your POS

If you attempt to scale your restaurant’s catering business using any three of the above workflows, you are doomed to fail.

And so, what should you look for?

1.  An end to end solution set that facilitates mobile & online ordering, call centre ordering, billing, accounts receivable management, raw material forecasting, delivery logs, sales team management, invoicing, statements, collection notices, distribution calendars, deposits and so many other things that they cannot all possibly be listed here.

And so, where can you find this kind of solution?  Well, I’m biased but why not call your PepsiCo Foodservice Representative and ask them if they have a catering solution? I’m sure they will point you in the right direction!

Or, just call Mo Asgari (604-215-2163) at MonkeyMedia Software and he’ll show you what you need!  If you are a PespsiCo customer, make sure you ask him about the “PepsiCo Advantage” program for preferred pricing.

Oh, and to all the online and mobile ordering guys out there, if you’d like to send your online and mobile orders to Monkey’s system so restaurants can actually grow their catering operations, just give Mo a call.  He’s happy to chat about our API.

Let’s talk catering!


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