Focus on Growing Your Off Premise Sales this Fall

Our mission at the MonkeyGroup is to help restaurant operators grow sales and increase profits by educating them to become experts at feeding their customers where they live, work and play.

Take control of your direct on demand sales channels and invest in teaching your people to sell directly to your customers.

  • August 23rd in Orlando – Hot Target Workshop
  • August 28th in Tampa Bay – Hot Target Workshop 

This two hour, targeted sales training course teaches restaurant operators how to acquire new catering customers, build stronger customer relationships, and increase order frequency.

Both of these are hosted in collaboration with the Florida Restaurant & Lodging Association.


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2018 Restaurant Symposium: Delivering Vital Off-Premise Strategies

Crucial Insights and Best Practices for Off-Premise Market on the
Menu at 2018 Restaurant Takeout, Catering & Delivery Symposium

Off-premise catering demand is growing fast. Online ordering is disrupting the restaurant industry across the globe. We know this. We also know that multi-unit restaurant brands leveraging these trends are seeing great results. So, I was delighted to welcome over 250 attendees, representing more than 80,000 locations of North America’s most well-known restaurant brands, at the sold-out 2018 Restaurant Takeout, Delivery & Catering Symposium, June 19 in Denver, CO.

Based on early feedback, it’s clear many came with concrete plans to embrace this new revenue stream. I’m already hearing from attendees eager to learn more about Monkey Group’s system for success. And, our conference delegates are telling us they went home with the latest intelligence, strategies, and best practices to make off-premise a lucrative channel for their restaurants.


Symposium Opens With Latest Data on Takeout and Catering Operations

The symposium began with myself and Darren Tristano, CEO of CHD-Expert America, delivering our perspectives on the current state of the industry.

I highlighted the challenges the restaurant industry is facing as technology, consumer behaviour, and market trends are rapidly disrupting the status quo.




Following my remarks, Darren Tristano helped attendees get a better understanding of the pitfalls and costs to be considered before contracting delivery to third party services



Five Year Outlook for Takeout, Delivery & Catering

All of us in the food service industry can expect lots of change in the coming years, as off-premise continues to evolve in the face of digital innovation, changing consumer habits, and stiffer competition for this profitable segment. I think a great way to prepare is with our latest publication – The 2018 Takeout, Delivery & Catering Study. This five year outlook can help you position your restaurant brand to make the most of present opportunities and prepare for the future with crucial information such as:

  • Catering strategy best practices
  • Emerging delivery pricing models
  • Four critical themes about the marketplace
  • Insights from restaurant operators and consumers
  • Why third party delivery is not “delivering” on expectations


Symposium Attendance Highlights Off-Premise Trend

I really think the 2018 Symposium was our best yet. More and more multi-unit restaurant operators are realizing the untapped potential of catering. We were happy to welcome so many of them to Denver to talk about looking for off-premise success. It’s an exciting time right now, with plenty of possibilities.


Planning Key to Catering Success

But without an effective plan, pitfalls and mistakes could ruin your chances. Monkey Group’s cloud-based catering software and training resources can help eliminate that risk. Want to succeed with off-premise catering? Visit us at to find out more about our proven software, training programs, and information resources for multi-unit restaurant operators offering off-premise catering.

If you are interested in watching the entire 2018 Restaurant Takeout, Delivery and Catering Symposium, you can purchase exclusive access to the videos here.

Summer Sales Tactics: Catering to the Education Sector

Hi folks,

We’re still winding down from what was our most successful Restaurant Takeout, Delivery and Catering Symposium yet. Amazing results in Denver! I’m extremely proud of my team at Off-Premise Insights, The Catering Institute, and MonkeyMedia Software.

As we look forward, our Catering Institute VP Tracy Avolio already has her eyes fixed on a hot sales opportunity for restaurants: the education sector. There’s a massive opportunity here for restaurants this summer. Here’s how it works.

Classes may be done for the season, but all through the summer months educational administrators, athletic departments, and campus organizations are hard at work planning for the coming school year. This is your opportunity to develop year-round sales relationships within the massive and lucrative education sector.

Tracy Avolio of the Catering Institute is a ‘restaurant lifer’ and an off-premise pro. She’s thought a lot about how to crack the education sector, and her number one tip for the school system market is that timing is everything. With educational administrators now in relaxed planning mode, summer is prime time.

There are limitless catering opportunities within every institution, including:

  • Campus events: orientations, club, and tours, sororities and fraternities.
  • Clubs: performing arts, rehearsals, student government, recreational, cultural, academic, and on and on.
  • Offices and departments: academics, admissions, housing, administration
  • Athletic departments

Now is a great time to jump on a sales opportunity that will generate revenue all year round. The education train never stops, and now is when educators have time to listen.

The Catering Institute has a Summer Sales Tactics Webinar coming up on Wednesday July 18, led by the engaging Tracy Avolio. If you’re thinking about cracking the educational market for high-reward catering sales, you won’t want to miss it:

Register here.

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