Corner Bakery Moves System-Wide Catering Operations into the Cloud

Hi There,

I hope this note finds you well.  My team at the MonkeyGroup  continues to work with amazing foodservice operators to help them grow sales and increase profits with Takeout, Delivery & Catering.

We are especially proud of this announcement today as Corner Bakery is one of the gold standard brands when it comes to catering.  The strategy is deep in their culture and 25-30% of their sales are catering.

And so, I will enjoy this news today, and I hope you will too!

Check out the announcement here.

If you are looking to accelerate your off premise sales, reach out to us.

How Holiday Catering can make up 50% of your sales this year

We love the holiday season at Monkey Group!

For some businesses, things slow down, but for restaurants, it’s one of the biggest opportunities of the year for takeout, delivery, and catering sales.

Our clients at MonkeyMedia Software, The Catering Institute, and Catering Insights tell us how catering orders can account for 30, 40, even 50% of their sales.

There’s a huge opportunity here.

Over the past 21 years, we’ve been using our strategic framework, The 5 Pillars of Successful Restaurant Takeout, Delivery and Catering, to educate restaurant operators on how to take advantage of this incredible opportunity so their fourth quarter can actually make their whole year.

Holiday catering-specific marketing materials become crucial to sales performance, and while that may be obvious, you still have to make some noise.

The following advice comes from personal experience as a former owner-operator, from listening to our clients, and from working with restaurants and foodservice operators of all kinds over the past 21 years.

(Remember – catering is a different business than your in-store operation and not just an ‘add-on’ service! You must be specific and thoughtful, and always stick to your brand promise.)

Your most valuable marketing tool is your people.

Train your people to speak and write the language of restaurant catering. This is true when you’re gearing up for holiday catering sales season, and it will carry through to help you build momentum for your current program year-round. Train your people at the operations level to tell your catering story to the public. Your front-line people should be able to direct your catering customers to the right team within your organization at the right moment, which will ensure that your customers’ expectations are set properly for guaranteed service execution.

Use all advertising methods at your disposal to tell your catering story.

Showcase your whole team as catering experts – no matter who your customer talks to, that person should be a catering expert, and be able to help your customers. Display a list of the clients you currently service in your store and on your website for prospects to see. Post a sign in-store that says “Today’s Deliveries,” showing your orders for the day – it’s a great way to help drive customer enquiries and interest!

Develop and showcase a holiday catering menu.

Your holiday menu should be different and complementary to your current menu. Focus on a category. Be clear that it is a limited time offer. Stick with one specific, high-value (and high margin) offering.

Document holiday policies and procedures for your team and customers.

The holiday season increases stress for your people and catering operations. Your catering strategy during the holiday time should provide a logical plan for the seasonal spike in sales. You may need seasonal staff. Align your holiday strategy with your existing plan, then include a separate policy and procedure guideline focused specifically on your holiday catering customer.

The holidays should be remembered as a time of festivity with co-workers, friends and family. Give your catering customers an experience to remember and they’ll have even more to celebrate, as well as tell all their friends what a great catering experience you were able to provide.

If you want to learn more about how to maximize your restaurant’s holiday sales during the 2017 season, join us on October 11th for an interactive Catering Institute webinar:

Holiday Catering Sales Webinar

It’s on Wednesday, 11 October 2017, 3:00 PM – 4:00 PM EDT

  • It features 25 year catering veteran Tracy Avolio, who will share best practices on:
    • Who to target for the holiday season
    • Where to find the best sales opportunities
    • Components of a holiday sales plan
    • How to effectively communicate what’s unique about your holiday offering
    • Sales tactics and resources to help drive your business forward

Join us for this interactive session by clicking here.

Feel free to reach out directly if you have any questions! And best of luck this season,

Erle Dardick

Tagged , , , , , ,

Solving Your Restaurants Technology Headache when it comes to 3rd party delivery, takeout and catering.

Screen Shot 2017-08-27 at 2.37.39 PM.png

These days, my team is working hard on takeout, delivery & catering in foodservice operations.  Not much has changed for us in the last 21 years of this journey.   We have been focused on a single transformative idea which is that the largest growth opportunity for restaurants and foodservice operators is the off-premise sales opportunity.  I’ve been saying it for decades and its finally here.  Everybody seems to agree these days!

Today we support more than 6000 restaurants, and more are coming every single day.

For so many years while we were building our software at MonkeyMedia Software, nobody really understood what we were talking about.  It was complex.  It was sophisticated.  And it was early!  Very early!  The market just wasn’t ready.

Today, I am so proud to be part of a team that is working hard to solve the “off-premise paradigm shift” that is taking place all over the world.  Finally, we are getting the opportunity to work with the largest brands in the world, and they are using our ideas and our technology to radically shift the way they are managing takeout, delivery and catering.

This morning, I read this article about how technology continues to create a headache for US restaurants when it comes to delivery.

I love this article!  The photo really captures the essence of the the havoc that delivery is playing on operations.  And so, because of this, I am SO thrilled.  Thrilled because we have something amazing that will help.

This past April, I gave a keynote presentation at Restaurant Leadership Conference about this very idea.  Check it out here.  It will explain the solution to the complex challenge of solving operations for takeout, delivery & catering.

And so, I am so proud today to be part of a journey and a team that actually has a real life solution to this problem.  I am grateful and lucky to part of this and I can’t wait to share it with you.

If you are trying to solve your off-premise operations for your restaurant or foodservice operations, give me a call!  604-831-7422.  I’ll connect you with my team and they will fix it for you!



%d bloggers like this: