How to get executive alignment and buy-in for a revenue-enhancer.
“This is a book about driving new and incremental sales for our community’s brands,” writes Dardick. “It’s about getting out a roadmap for the future of how our industry can come together as a group and use Get Catering and Grow Sales! as a compass for innovating as a community.
It’s about leveraging our assets to maximize catering as a substantial revenue channel in the multi-unit restaurant environment.”
All net proceeds of the book’s sale are being donated to Share Our Strength®, a charity dedicated to ending childhood hunger in America.