What is the Book About? – Get Catering and Grow Sales!
What exactly catering is and why it represents the fastest-growing area for multi-unit restaurants.
How to implement a cost-effective catering service for restaurants, hotels, spas, and grocery delis.
How a retailer’s brand experience travels beyond their four walls and into boardrooms.
The challenges all food retailers will face when seeking to expand their brand.
How to effectively retrain your frontline salespeople to transition from retail sales to catering.
How to get executive alignment and buy-in for a revenue-enhancer.
This is a book about driving new and incremental sales for our community’s brands. It’s about getting out a roadmap for the future of how our industry can comtogether as a group and use Get Catering and Grow Sales!as a compass for innovating as a community. It’s about leveraging our assets to maximize catering as a substantial revenue channel in the multi-unit restaurant environment.” All net proceeds of the book’s sale are being donated to Share Our Strength®, a charity dedicated to ending childhood hunger in America.