What is the Book About? – Get Catering and Grow Sales!

  • What exactly catering is and why it represents the fastest-growing area for multi-unit restaurants.
  • How to implement a cost-effective catering service for restaurants, hotels, spas, and grocery delis.
  • How a retailer’s brand experience travels beyond their four walls and into boardrooms.
  • The challenges all food retailers will face when seeking to expand their brand.
  • How to effectively retrain your frontline salespeople to transition from retail sales to catering.
  • How to get executive alignment and buy-in for a revenue-enhancer.

    This is a book about driving new and incremental sales for our community’s brands. It’s about getting out a roadmap for the future of how our industry can comtogether as a group and use Get
    Catering and Grow Sales! as a compass for innovating as a community. It’s about leveraging our assets to maximize catering as a substantial revenue channel in the multi-unit restaurant environment.”
    All net proceeds of the book’s sale are being donated to Share Our Strength®, a charity dedicated to ending childhood hunger in America. 

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