Preserving Brand Culture

I just love this article so much…… It just makes for such a fantastic story…. Talk about Brand Equity…. Good job Boudin!  Even though the article dates back to 1999, I just felt so compelled to put this back out there.

So many organizations, do so many great things…. this is an example of being able to maintain corporate culture, which is so critical to the success of our companies….. There is a lot to be Proud of in the article below….

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