I just love this article so much…… It just makes for such a fantastic story…. Talk about Brand Equity…. Good job Boudin! Even though the article dates back to 1999, I just felt so compelled to put this back out there.
So many organizations, do so many great things…. this is an example of being able to maintain corporate culture, which is so critical to the success of our companies….. There is a lot to be Proud of in the article below….
Published by Erle Dardick
I am an entrepreneur, was The Founder & CEO of MonkeyMedia Software, The Catering Institute and the Author of "Get Catering and Grow Sales! - A Strategic Perspective for the Multi Unit Restaurant Executive". I am passionate about helping foodservice operators to take control of the off premise operations.
I sold my company to ezCater in 2019.
I am passionate about leadership and catering in multi-unit restaurant operations! I hope you enjoy my blog!
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erle dardick 