2011: The five stories and trends that shaped the year | FastCasual.com
Wow! What a great Year it has been at MonkeyMedia Software. Imagine that we might make the list of Socially Responsible companies in the Fast Casual Space this year! Look at the company we are in. I feel so proud…. Thank you to everyone who supported “Get Catering and Grow Sales!” This Year.
Social responsibility. It all started with Ron Shaich’s launch of the Panera Cares Café in 2010. The Panera Bread Foundation continued to open its non-profit community café’s in 2011 and now has a total of three in operation. The new stores do not tell customers what to pay for their meals. Rather, guests are asked to pay what they’d like to donate, whether it’s the full suggested price, less or more. Howard Schultz, the CEO of Starbucks, also took a more involved role in the company’s approach to community involvement. Schultz launched the Starbucks’ Jobs Campaign in an effort to stimulate the economy. Starbucks also led an industry-wide initiative to help victims of Japan’s tsunami and earthquake in March. Meanwhile, chains such as Corner Bakery Café, Raising Cane’s and Rubio’s partnered with Share our Strength to help end childhood hunger. Other industry organizations and companies, such as the National Restaurant Association and MonkeyMedia Software, also partnered with the organization to help further its goals.
