Published by Erle Dardick
I am an entrepreneur, was The Founder & CEO of MonkeyMedia Software, The Catering Institute and the Author of "Get Catering and Grow Sales! - A Strategic Perspective for the Multi Unit Restaurant Executive". I am passionate about helping foodservice operators to take control of the off premise operations.
I sold my company to ezCater in 2019.
I am passionate about leadership and catering in multi-unit restaurant operations! I hope you enjoy my blog!
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Erle,
Nice article on menu trends. We too are seeing a trend toward healthy at our Bistro Eat.Drink.Connect Fast casual. It was amazing to see the positive customer reaction when we were the first to post calories on all menus across our portfolio several years before mandated requirements to do so. Customers simply appreciate quality healthy choices.
-Lon Southerland
Sr. Director Global F&B
Marriott International
Thanks for the kind comments Lon. I get to see a lot of companies these days, and I think it won’t be long before we see a blending of QSR and Fast Casual. It will be very interesting to see which brands end up adjusting. I guess the consumers are speaking clearly to our industry.
I agree 110%! Even quick service restaurants have attempted to compete with their fast casual counterparts, upgrading their interior designs and menus to reflect a higher quality experience for the guests. There is a long list across the spectrum; McDonalds trading toward Fast Casual and LeMadelene launching a smaller Fast Casual focused concept.
Excellent Discussion Lon! Thanks for continuing the debate.
Looks good to me also! Thanks for posting the article!
Thanks for the kind comments.