My Name is Bo – why Arby’s will come back

I saw this ad today and just had to write this post. I love it for it’s simplicity, elegance and boldness. Watch this….

I find it fascinating to watch how a brand can live on and on. Even after most say its dead. Arby’s is still standing, still breathing even though so many gave up on it. The power of the brand is fascinating to me. This ad has all the right feeling, emotion and vision that Arby’s finally deserves. Why? Because it has a new soul….

Now, I am not close to the work that Arby’s is doing these days. But, I have always felt that the brand could own the sandwich segment once again. It’s the people who really make things happen. I’d like to congratulate Hala Moldenmog and her whole Arby’s team for taking such a great shot at this campaign.

For what it’s worth, I think you are going to do great.

Keep up the good work! I can only imagine what a platter of those sandwiches will look like on the boardroom table!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s