Need Catering Sales? Learn to Close from “The Bronzer” – Stu Larkin

Posted on March 29, 2013 by Erle Dardick

Someone on my team at MonkeyMedia Software sent me this fantastic mini-documentary about a great sales guy. He’s always “closing”. Send it to your catering sales managers. They’ll love it!

It’s basic, simple and true. I love the part in the middle where he talks about his different closing techniques…. I hope you enjoy it as much as I did. At the very least, call Stu to bronze your shoes!

Stu Larkin is a dying breed: one of the last traveling salesmen left in America. He travels the country taking orders for bronzed baby shoes, which has been a popular American tradition for over 80 years. This short documentary follows a quirky and passionate character as he provides a rare insight into his craft, human nature and small town Americana.

Meet One of the Last Traveling Salesmen in America (theatlantic.com)

Published by Erle Dardick

I am an entrepreneur, was The Founder & CEO of MonkeyMedia Software, The Catering Institute and the Author of "Get Catering and Grow Sales! - A Strategic Perspective for the Multi Unit Restaurant Executive". I am passionate about helping foodservice operators to take control of the off premise operations. I sold my company to ezCater in 2019. I am passionate about leadership and catering in multi-unit restaurant operations! I hope you enjoy my blog! View all posts by Erle Dardick