Over the last 16 years of my career as CEO at MonkeyMedia Software and Founder of the MMS Catering Institute, I have been very fortunate to work with some of the greatest restaurant brands in the world.
I am often asked about best practices as it relates to building out catering delivery programs.
As we all know by now, in order to succeed at restaurant catering, we have to invest in creating and executing a world class delivery program for our customers and team members. Of course, there is a lot to discuss on how to manage the complex topic of delivering food to where our customers Live, Work and Play.
Saying that, all it takes is a commitment from the top! I’d like to point out a couple of examples where our community is making such a commitment. A picture paints a 1000 words..
Check out how La Madeleine Catering and Schlotzsky’s Catering define “commitment” to world class delivery.
Let’s Talk Catering! Need some trucks? Need some decals? Just reach out and we will point you in the right direction.
Schlotzsky’s is cranking up catering for 2014! This photo really speaks to the commitment.
You will soon see these rolling billboards all over the state of Texas!
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[…] This is the final touch point of your catering order and is also an opportunity to grow sales with driver canvassing in the area of the order delivery. Determine how your orders will be delivered – branded trucks, brand magnets for individual vehicles, bicycles, mopeds? Define the processes your drivers must follow, clarify the standards they are expected to meet each and every shift, and encourage canvassing for new business, either in the general order area or with the client they just delivered to. Your delivery drivers are your brand ambassadors and the delivery itself is a further testament to the customer service experience you strive for in your program. Here is an example of two brands that have built a World Class Delivery Program. […]