In 1997, Tony’s Deli had a thriving retail and catering operation, desperate for innovation. As Erle Dardick, owner at Tony’s Deli, and eventually founder & CEO at MonkeyMedia Software, realized, his retail point-of-sale register did not have the functionality to manage the complexities of his off-premise service channels. Specifically, around his catering business, where an advanced tool set was required to manage his customers (CRM), their orders, invoicing, and the production and distribution of his catering orders.
Luckily, Dardick, with a couple of web developers who were building web-based software in the same building as Tony’s Deli, created the business logic and solution set required to effectively and efficiently manage takeout, delivery, and catering service channels for Tony’s Deli. When Dardick sold Tony’s Deli in 2004, he realized the market opportunity for the software platform and started MonkeyMedia Software.