Category Archives: Food Industry

Build Your Off Premise Playbook! Only 36 Days Left to Register! – Join Me in Atlanta

Symposium-2017-postcard-front.png

Join us June 6th in Atlanta where we will solve for the future of restaurant off-premise – takeout, delivery, and catering.

  • Strategies for Restaurant Leadership, Centralized Services, Sales & Marketing, Operations and Delivery.
  • Experience interactive sessions and dive deeply into the complexity of off-premise and the many order and delivery channels available to customers
  • Networking opportunities that foster and enable an environment of idea exchange and actionable strategies that attendees can take back to their organizations

Agenda:

1.Opening Key Note: Building Scalable Off Premise Strategies for today – and tomorrow.

  • Current Market Conditions, definitions, trends and size
  • Projections for off-premise sales growth and impacts on foodservice operators
  • Using data and strategic frameworks to adjust your operating model

2. The Impact of 3rd party digital ordering channels on your Off-premise Operations.  

  • Where your orders come from and why it matters
  • What’s the economic impact of 3rd party digital ordering channels on your bottom line?
  • How to organize data coming from different order providers
  • What’s the difference between a takeout or catering order, and why it matters?
  • What IT infrastructure is needed to process off-premise orders?

This session will explore the impact of 3rd party digital ordering channels for off-premise, including the battle for online order market share between your own e-commerce solution and 3rd party digital channels.  Participants will learn and discuss important strategies around menu differentiation by channel, and gain valuable insights into available cloud-based technology solutions to leverage the explosive growth of e-commerce orders.

3.What’s the right Delivery Strategy for your Brand?

Self-managed fleets or third-party partnerships? This session will explore the key strategic elements associated with designing a scalable, long-term delivery program for your brand. Participants will learn the different strategies needed for delivery, takeout and catering.  Participants can expect to walk away with a checklist of considerations for the right delivery program for your brand, and your customer.

4.The Art of Catering—Building a Professional Sales & Service Team.

This session will explore the key strategic elements associated with designing a scalable and sustained catering sales program for your brand, with specific corporate segments in mind.  Participants will learn new strategies for direct selling, and enhance their understanding of the roles and responsibilities of an off-premise sales team.  This session will further explore bonus and compensation packages for sales representatives and will focus on the importance of account acquisition, activating dormant accounts and the value proposition of corporate accounts.

5.The Future of Off-Premise – Deep Automation through Business Logic & Data Flow.

This session will look at the future of off-premise automation through the evolution and application of technology in foodservice operations.  Order systems will eventually communicate directly with foodservice equipment, self-driving delivery vehicles and perhaps even robots in the kitchen to aid in the execution of off-premise food service transactions.

Who Should Attend:

  • Directors of Restaurant Catering
  • VP’s of Restaurant Off Premise
  • Restaurant CEO’s, CMO’s, COO’s, and CFO’s
  • Restaurant Marketing Executives
  • Restaurant Operations Executives

To reserve your seat, click here.


Speakers and Panelists:

Mo Asgari Michael AktisonTracy Avolio Barbara BlackwellErle DardickBrian Farris  Paul Hicks Richard HodgesTrudy JonesEd KellerJackie Kurkjian Grace Prasanson   Jim Rand Jason Schlenker Melissa Wilson


Sponsors:

2.MMS 2.PepsiCo-Foodservice  2.LBP  2.InkTel  2.Voice-Tel  2.Primary2.RDS  2.GRA  2.WNA2.Georgia-Power(NEW)2.SCRLA 2.Southern-Champion-Tray 2.Technomics-New

Tagged , , , , ,

Ford concept uses drones and self-driving vans for deliveries – The future of Takeout, Delivery & Catering

As I celebrate my 21st year as the Founder and CEO of MonkeyMedia Software, The Catering Institute and Catering Insights, I feel completely blessed to be able do the work that I do.

In my wildest dreams, I could not have imagined that I would get to work with our industry’s most important and largest brands when it comes to their takeout, delivery and catering strategies.  I am so proud of our organization as we continue to influence the off-premise strategy of our industry in a BIG way.  The work we do is very important.

Our customers are winning and growing their sales, every single day, using our ideas and our technology, MONKEY, the #1 cloud based solution for takeout, delivery & catering.

Our business framework, The 5 Pillars of Successful Takeout, Delivery & Catering, along with our software solution, are enabling our customers to provide a predictable, scalable and reliable experience when it comes to the operations of their off-premise business operations.  Our customers are using our technology solution as an “order bucket” for 3rd party digital orders, as well as their own e-commerce transactions and they are executing their operations using our business logic.  We help them to control their execution at scale.

Through our API’s, companies like Doordash, EZcater, UBER, Amazon, Caviar, Yelp, Google and so many others, are able to inject their orders into our solution.  And that is giving full control of takeout, delivery and catering back to restaurants, because that is what we do.  We are a platform for foodservice operations to control and scale their takeout, delivery & catering operations.  We are unique.

We provide restaurant and foodservice companies with the tools they need to get ALL those orders into a single platform, where they can also connect their customers, call centres, sales teams, accounting teams, and franchisees and restaurants in a cloud based environment.  This moves the entire strategy for off premise foodservice transactions into a rich cloud based and real time environment which provides a full 360 degree view of each transaction, in real time.  The experience is very rich.  It focuses on flawless execution and that is a HUGE missing link for so many companies we meet.

It’s amazing!  And, its working!  We have the data to prove it!  Just ask.

It gets even more interesting because through our software and technology, we are able to interact with other 3rd party companies using their API’s, which allows us to dispatch delivery vehicles in real time.  We are already doing this with many of our customers who are manning their own fleet of vehicles, as well as developing partnerships with professional 3rd party delivery companies.

And so, you can imagine how excited I was to learn about Ford Motor Company’s research into the delivery space this week.  And this concept video below really shows the future of what delivery is going to look like in the decades forward.  You can learn more about their program at this article called:

Ford concept uses drones and self-driving vans for deliveries

I can see forward that we will be sending the transaction data from our systems on behalf of our restaurant operators directly to these vehicles and the birth of Automatic Deliveries will be real.  It’s coming for sure, so get your operations in order.   It’s really amazing.

I am so happy to be part of this and look forward to the future of takeout, delivery and catering in a BIG way.

Check out this video below!

What I learned about restaurant delivery from Silicon Valley -Take control of your restaurant operations today!

unknown

What an interesting week it has been for me!  A few days ago, I marked my 20th anniversary in the foodservice industry.  I’ve loved every year of it.  I love the work we are doing in this incredible industry.  My team is focused, powerful and winning.  Our customers are happy and we still “jump to the pump” for our customers.  We win on service.  We are a passionate group of people and our strategies are making our customers more money.

Takeout, Delivery and Catering is our niche, and we are very good at it.  I am very proud of my team today.

In 1996, when I became a partner at Tony’s Deli & Catering Company, I had no idea that I’d be meeting with the most interesting and innovative technology companies in Silicon Valley some 20 years later.  As we all know, these technology companies are innovating marketplaces for consumers to order from their favourite restaurants, (UBER, Postmates, Amazon, Google, Yelp), and these companies are also working on solutions for solving the logistics challenges of delivery for restaurants.  Thing is, with this kind of change, it’s bound to be painful.  Why?

Because all this technology is completely disconnected from a restaurants off-premise operations.  Now, before you say that’s easy to solve for by yourselves, you’d better stop.  It’s not easy at all.

That’s what inspired this blog post today.  Because my journey of 20 years in foodservice has not been easy.  It’s been arduous, painful, slow, uphill the whole way.  I’ve been so lucky just to have the support of incredible people to allow me to continue on this quest to help restaurant companies conquer the takeout, delivery and catering channels.  And now, we are just getting going.

We have an end-to-end business solution that provides our industry with the business framework, strategy, curriculum, training, certification and software that it needs to take control of off-premise restaurant operations.  It’s what we are.

With more than 6000 restaurants using our software, and the world’s largest brands implementing the strategies outlined in our business framework, our industry is finally beginning to understand what we are doing.  And its amazing!   Our customers use our ideas and our tools to execute a full 360 degree view of their takeout, delivery & catering operations.  What’s even more beautiful, is that through our API, our technology is open to be able to accept order from all other order channels.

This gives our customers all the “plumbing” that they need to guarantee flawless execution of all orders.

Restaurant operators are faced with a barrage of order channels in today’s environment and what’s even making it more complicated, is that the markets for services continues to segment.  So, as consumers become more demanding and want specialization, and the markets become more competitive, only restaurant operators that are able to offer new consumer solutions to their brand loyalists are going to win.  So, where takeout and catering begin and end will become more and more important every day.  For everyone.

Trust me, I know.   The restaurants I am visiting these days sometimes have to up to 9 different order channels and they are all showing up on tablets in the back of the restaurant.  What’s even worse, is that takeout orders and catering orders are all lumped together.  It’s a mess. The operations are disconnected from these orders, and this is where it’s gets even more complicated.  These companies are all running towards integrations with POS and other systems, but it won’t work.

And so, you might ask yourself why these technology companies are interested in the work we are doing at MonkeyMedia Software, The Catering Institute and Catering Insights?

These companies are beginning to understand that in order for this system to get more efficient and for these partnerships to work, the operators need systems  and processes that allow them to scale and provide a consistent, reliable and predictable experience.  That is the only way that these companies will win.  Only if restaurants win.  Because then, customers are happy.  Flawless execution is key.

And so today I am encouraged by what I see.   The energy, enthusiasm and investment pouring into takeout, delivery and catering is super exciting for me!

My team is more focused then ever.  The business framework of the 5 Pillars of Successful Restaurant Takeout, Delivery & Catering is shifting the perspective of not only operators, but also supply chain partners that really want to appreciate the business strategy and strengthen their understanding of what restaurant operators are going through.

Becoming true partners.  And so, I am honoured that these companies want to work with our organization to further improve the industry.  To benefit from our ideas, our concepts and most importantly our perspective.

My organization has been focused on a single idea for 20 years!  As a restaurant operator, you must first understand your business strategy before you unleash the digital ordering channels that are going to keep on growing.  This strategy lays deep in the foundation of your brand, and it must be core to the vision.  It is directly connected to your product offerings and the subtleties of daily behaviours of your people.  It touches every part of your business.

Catering needs to be core to your DNA, and then takeout will get easier.

From there, you must invest in a framework and only then, you must invest in an IT stack that allows you to have best of breed solutions for all parts of your technology ecosystem.

And so, I am proud today to be standing in Silicon Valley with a life’s worth of work which is only now being appreciated by so many very smart people that are investing heavily into takeout, delivery and catering.

They understand that restaurants need the strategy of the 5 Pillars as well as an IT stack that allows them to handle the order flow and business logic of ALL digital channels.

This is what we have become.  A platform for our industry to execute takeout, delivery and catering orders at scale.

I could not have dreamed this up.  It happened only because our customers are winning with these ideas and tools.

Give me a call or shoot me an email.  I’d be happy to explain more.

 

 

%d bloggers like this: