Category Archives: Multi-Unit Restaurant Operators

Ford concept uses drones and self-driving vans for deliveries – The future of Takeout, Delivery & Catering

As I celebrate my 21st year as the Founder and CEO of MonkeyMedia Software, The Catering Institute and Catering Insights, I feel completely blessed to be able do the work that I do.

In my wildest dreams, I could not have imagined that I would get to work with our industry’s most important and largest brands when it comes to their takeout, delivery and catering strategies.  I am so proud of our organization as we continue to influence the off-premise strategy of our industry in a BIG way.  The work we do is very important.

Our customers are winning and growing their sales, every single day, using our ideas and our technology, MONKEY, the #1 cloud based solution for takeout, delivery & catering.

Our business framework, The 5 Pillars of Successful Takeout, Delivery & Catering, along with our software solution, are enabling our customers to provide a predictable, scalable and reliable experience when it comes to the operations of their off-premise business operations.  Our customers are using our technology solution as an “order bucket” for 3rd party digital orders, as well as their own e-commerce transactions and they are executing their operations using our business logic.  We help them to control their execution at scale.

Through our API’s, companies like Doordash, EZcater, UBER, Amazon, Caviar, Yelp, Google and so many others, are able to inject their orders into our solution.  And that is giving full control of takeout, delivery and catering back to restaurants, because that is what we do.  We are a platform for foodservice operations to control and scale their takeout, delivery & catering operations.  We are unique.

We provide restaurant and foodservice companies with the tools they need to get ALL those orders into a single platform, where they can also connect their customers, call centres, sales teams, accounting teams, and franchisees and restaurants in a cloud based environment.  This moves the entire strategy for off premise foodservice transactions into a rich cloud based and real time environment which provides a full 360 degree view of each transaction, in real time.  The experience is very rich.  It focuses on flawless execution and that is a HUGE missing link for so many companies we meet.

It’s amazing!  And, its working!  We have the data to prove it!  Just ask.

It gets even more interesting because through our software and technology, we are able to interact with other 3rd party companies using their API’s, which allows us to dispatch delivery vehicles in real time.  We are already doing this with many of our customers who are manning their own fleet of vehicles, as well as developing partnerships with professional 3rd party delivery companies.

And so, you can imagine how excited I was to learn about Ford Motor Company’s research into the delivery space this week.  And this concept video below really shows the future of what delivery is going to look like in the decades forward.  You can learn more about their program at this article called:

Ford concept uses drones and self-driving vans for deliveries

I can see forward that we will be sending the transaction data from our systems on behalf of our restaurant operators directly to these vehicles and the birth of Automatic Deliveries will be real.  It’s coming for sure, so get your operations in order.   It’s really amazing.

I am so happy to be part of this and look forward to the future of takeout, delivery and catering in a BIG way.

Check out this video below!

Leadership is the #1 Pillar for successful Restaurant Catering – It begins with the CEO

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I’m very proud of both my teams at MonkeyMedia Software and The Catering Institute.  For the last 20 years we have focused on a single business strategy called the 5 Pillars of Successful Takeout, Delivery and Catering.  All of our products and services are focused on helping restaurant operators to grow sales and increase profits through feeding their customers where the LIVE, WORK & PLAY.

Through our consulting and coaching, and our curriculum and technology, we have been able to provide a sound business framework that is scalable and predictable to the Fazoli’s team.  I want to point out here that the ONLY reason it is working is because of the leadership and franchisees at Fazoli’s.  They are leveraging it properly and are applying it methodically.  This is yielding exemplary results.

Yesterday, Fazoli’s put a statement out to the marketplace that they are doubling down on technology and catering.  I am not posting it here to boast, but simply to call out that because of Carl Howard’s leadership and the conviction of his whole team, they are moving the needle for their franchisees in a meaningful way.

For me, it’s always been about the people and I am blessed to be able to work with the leadership team at Fazoli’s.

The article is below:

Fazoli’s, The Catering Institute and MonkeyMedia Software Announce Strategic Partnership to Deliver Takeout, Delivery and Catering Solutions to Franchisees

 

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UBEReats kills off instant delivery – April 19, 2016

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Hello everyone.  Sorry I have been remiss with posting.  I’ve been running hard with our growth at The Catering Institute, MonkeyMedia Software and Catering Insights.

Saw this article today:  UBER kills of Instant Delivery

As we all know by now, delivery and logistics for getting our food to consumers is a challenge.  I have always maintained that the business model for off-premise sales is evolving to a place where our restaurant community MUST understand the right business strategy behind takeout, delivery and catering.

As operators, our restaurant community is being bombarded with 3rd party delivery companies who claim to be the “next best thing” for the restaurant industry.  These companies are being funded with millions and millions of dollars of VC capital, and they have spent ALOT on sales and marketing.  Their objective?  To see if they can ramp up adoption of their technology and services by consumers.  This in turn, would provide them with enough business leverage to “squeeze” restaurateurs and force them to list their brands within the delivery companies ecosystem.

I have known for years that the business model for delivery ONLY works with large occasion group orders.  And so, when it comes to these types of orders, I argue that the consumer solution that restaurants need to focus on is “Catering” and not large scale “Takeout”.  Why?  The reasons lie in the subtlety of the business strategy.  

The differentiation between your “takeout” products and your “catering” products is a key component to achieving success with your off-premise business strategy.  If done properly, menu optimization is a critical step towards designing a consumer solution that your brand can scale.  A platter of sandwiches is a completely different product than a single sandwich in a bag, for example.  To continue, a fruit platter requires a completely different manufacturing, assembly and packaging process when compared to making individual fruit cups.

To this end, I am a BIG believer , that because of the inherant risks that come with large value orders, restaurant companies are far better off ramping up and controlling their own deliveries for the catering channel.

This brings up the big question for our community.  How do we manage “delivery for takeout orders?”

Well, one answer might be, focus on defining your catering program and the differentiation between takeout and catering.  Then, when your customers want delivery, drive them to your catering channel for easier and a more predictable experience.

How do you make this paradigm shift in your organization?  Listen to these wise words from Fred LeFranc, the founder at Results Through Strategy.  He specializes in helping companies to make this kind of shift in their thinking.

Your customers and your operations will thank you for it.

Who is driving your off-premise business strategy?  UBER?  Door dash?  Postmates? ….. I hope not.

Let’s talk catering!

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