Category Archives: Multi-Unit Restaurant Catering

What I learned about restaurant delivery from Silicon Valley -Take control of your restaurant operations today!

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What an interesting week it has been for me!  A few days ago, I marked my 20th anniversary in the foodservice industry.  I’ve loved every year of it.  I love the work we are doing in this incredible industry.  My team is focused, powerful and winning.  Our customers are happy and we still “jump to the pump” for our customers.  We win on service.  We are a passionate group of people and our strategies are making our customers more money.

Takeout, Delivery and Catering is our niche, and we are very good at it.  I am very proud of my team today.

In 1996, when I became a partner at Tony’s Deli & Catering Company, I had no idea that I’d be meeting with the most interesting and innovative technology companies in Silicon Valley some 20 years later.  As we all know, these technology companies are innovating marketplaces for consumers to order from their favourite restaurants, (UBER, Postmates, Amazon, Google, Yelp), and these companies are also working on solutions for solving the logistics challenges of delivery for restaurants.  Thing is, with this kind of change, it’s bound to be painful.  Why?

Because all this technology is completely disconnected from a restaurants off-premise operations.  Now, before you say that’s easy to solve for by yourselves, you’d better stop.  It’s not easy at all.

That’s what inspired this blog post today.  Because my journey of 20 years in foodservice has not been easy.  It’s been arduous, painful, slow, uphill the whole way.  I’ve been so lucky just to have the support of incredible people to allow me to continue on this quest to help restaurant companies conquer the takeout, delivery and catering channels.  And now, we are just getting going.

We have an end-to-end business solution that provides our industry with the business framework, strategy, curriculum, training, certification and software that it needs to take control of off-premise restaurant operations.  It’s what we are.

With more than 6000 restaurants using our software, and the world’s largest brands implementing the strategies outlined in our business framework, our industry is finally beginning to understand what we are doing.  And its amazing!   Our customers use our ideas and our tools to execute a full 360 degree view of their takeout, delivery & catering operations.  What’s even more beautiful, is that through our API, our technology is open to be able to accept order from all other order channels.

This gives our customers all the “plumbing” that they need to guarantee flawless execution of all orders.

Restaurant operators are faced with a barrage of order channels in today’s environment and what’s even making it more complicated, is that the markets for services continues to segment.  So, as consumers become more demanding and want specialization, and the markets become more competitive, only restaurant operators that are able to offer new consumer solutions to their brand loyalists are going to win.  So, where takeout and catering begin and end will become more and more important every day.  For everyone.

Trust me, I know.   The restaurants I am visiting these days sometimes have to up to 9 different order channels and they are all showing up on tablets in the back of the restaurant.  What’s even worse, is that takeout orders and catering orders are all lumped together.  It’s a mess. The operations are disconnected from these orders, and this is where it’s gets even more complicated.  These companies are all running towards integrations with POS and other systems, but it won’t work.

And so, you might ask yourself why these technology companies are interested in the work we are doing at MonkeyMedia Software, The Catering Institute and Catering Insights?

These companies are beginning to understand that in order for this system to get more efficient and for these partnerships to work, the operators need systems  and processes that allow them to scale and provide a consistent, reliable and predictable experience.  That is the only way that these companies will win.  Only if restaurants win.  Because then, customers are happy.  Flawless execution is key.

And so today I am encouraged by what I see.   The energy, enthusiasm and investment pouring into takeout, delivery and catering is super exciting for me!

My team is more focused then ever.  The business framework of the 5 Pillars of Successful Restaurant Takeout, Delivery & Catering is shifting the perspective of not only operators, but also supply chain partners that really want to appreciate the business strategy and strengthen their understanding of what restaurant operators are going through.

Becoming true partners.  And so, I am honoured that these companies want to work with our organization to further improve the industry.  To benefit from our ideas, our concepts and most importantly our perspective.

My organization has been focused on a single idea for 20 years!  As a restaurant operator, you must first understand your business strategy before you unleash the digital ordering channels that are going to keep on growing.  This strategy lays deep in the foundation of your brand, and it must be core to the vision.  It is directly connected to your product offerings and the subtleties of daily behaviours of your people.  It touches every part of your business.

Catering needs to be core to your DNA, and then takeout will get easier.

From there, you must invest in a framework and only then, you must invest in an IT stack that allows you to have best of breed solutions for all parts of your technology ecosystem.

And so, I am proud today to be standing in Silicon Valley with a life’s worth of work which is only now being appreciated by so many very smart people that are investing heavily into takeout, delivery and catering.

They understand that restaurants need the strategy of the 5 Pillars as well as an IT stack that allows them to handle the order flow and business logic of ALL digital channels.

This is what we have become.  A platform for our industry to execute takeout, delivery and catering orders at scale.

I could not have dreamed this up.  It happened only because our customers are winning with these ideas and tools.

Give me a call or shoot me an email.  I’d be happy to explain more.

 

 

Leadership is the #1 Pillar for successful Restaurant Catering – It begins with the CEO

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I’m very proud of both my teams at MonkeyMedia Software and The Catering Institute.  For the last 20 years we have focused on a single business strategy called the 5 Pillars of Successful Takeout, Delivery and Catering.  All of our products and services are focused on helping restaurant operators to grow sales and increase profits through feeding their customers where the LIVE, WORK & PLAY.

Through our consulting and coaching, and our curriculum and technology, we have been able to provide a sound business framework that is scalable and predictable to the Fazoli’s team.  I want to point out here that the ONLY reason it is working is because of the leadership and franchisees at Fazoli’s.  They are leveraging it properly and are applying it methodically.  This is yielding exemplary results.

Yesterday, Fazoli’s put a statement out to the marketplace that they are doubling down on technology and catering.  I am not posting it here to boast, but simply to call out that because of Carl Howard’s leadership and the conviction of his whole team, they are moving the needle for their franchisees in a meaningful way.

For me, it’s always been about the people and I am blessed to be able to work with the leadership team at Fazoli’s.

The article is below:

Fazoli’s, The Catering Institute and MonkeyMedia Software Announce Strategic Partnership to Deliver Takeout, Delivery and Catering Solutions to Franchisees

 

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UBEReats kills off instant delivery – April 19, 2016

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Hello everyone.  Sorry I have been remiss with posting.  I’ve been running hard with our growth at The Catering Institute, MonkeyMedia Software and Catering Insights.

Saw this article today:  UBER kills of Instant Delivery

As we all know by now, delivery and logistics for getting our food to consumers is a challenge.  I have always maintained that the business model for off-premise sales is evolving to a place where our restaurant community MUST understand the right business strategy behind takeout, delivery and catering.

As operators, our restaurant community is being bombarded with 3rd party delivery companies who claim to be the “next best thing” for the restaurant industry.  These companies are being funded with millions and millions of dollars of VC capital, and they have spent ALOT on sales and marketing.  Their objective?  To see if they can ramp up adoption of their technology and services by consumers.  This in turn, would provide them with enough business leverage to “squeeze” restaurateurs and force them to list their brands within the delivery companies ecosystem.

I have known for years that the business model for delivery ONLY works with large occasion group orders.  And so, when it comes to these types of orders, I argue that the consumer solution that restaurants need to focus on is “Catering” and not large scale “Takeout”.  Why?  The reasons lie in the subtlety of the business strategy.  

The differentiation between your “takeout” products and your “catering” products is a key component to achieving success with your off-premise business strategy.  If done properly, menu optimization is a critical step towards designing a consumer solution that your brand can scale.  A platter of sandwiches is a completely different product than a single sandwich in a bag, for example.  To continue, a fruit platter requires a completely different manufacturing, assembly and packaging process when compared to making individual fruit cups.

To this end, I am a BIG believer , that because of the inherant risks that come with large value orders, restaurant companies are far better off ramping up and controlling their own deliveries for the catering channel.

This brings up the big question for our community.  How do we manage “delivery for takeout orders?”

Well, one answer might be, focus on defining your catering program and the differentiation between takeout and catering.  Then, when your customers want delivery, drive them to your catering channel for easier and a more predictable experience.

How do you make this paradigm shift in your organization?  Listen to these wise words from Fred LeFranc, the founder at Results Through Strategy.  He specializes in helping companies to make this kind of shift in their thinking.

Your customers and your operations will thank you for it.

Who is driving your off-premise business strategy?  UBER?  Door dash?  Postmates? ….. I hope not.

Let’s talk catering!

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