Category Archives: Catering Marketing – External

What I learned about restaurant delivery from Silicon Valley -Take control of your restaurant operations today!

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What an interesting week it has been for me!  A few days ago, I marked my 20th anniversary in the foodservice industry.  I’ve loved every year of it.  I love the work we are doing in this incredible industry.  My team is focused, powerful and winning.  Our customers are happy and we still “jump to the pump” for our customers.  We win on service.  We are a passionate group of people and our strategies are making our customers more money.

Takeout, Delivery and Catering is our niche, and we are very good at it.  I am very proud of my team today.

In 1996, when I became a partner at Tony’s Deli & Catering Company, I had no idea that I’d be meeting with the most interesting and innovative technology companies in Silicon Valley some 20 years later.  As we all know, these technology companies are innovating marketplaces for consumers to order from their favourite restaurants, (UBER, Postmates, Amazon, Google, Yelp), and these companies are also working on solutions for solving the logistics challenges of delivery for restaurants.  Thing is, with this kind of change, it’s bound to be painful.  Why?

Because all this technology is completely disconnected from a restaurants off-premise operations.  Now, before you say that’s easy to solve for by yourselves, you’d better stop.  It’s not easy at all.

That’s what inspired this blog post today.  Because my journey of 20 years in foodservice has not been easy.  It’s been arduous, painful, slow, uphill the whole way.  I’ve been so lucky just to have the support of incredible people to allow me to continue on this quest to help restaurant companies conquer the takeout, delivery and catering channels.  And now, we are just getting going.

We have an end-to-end business solution that provides our industry with the business framework, strategy, curriculum, training, certification and software that it needs to take control of off-premise restaurant operations.  It’s what we are.

With more than 6000 restaurants using our software, and the world’s largest brands implementing the strategies outlined in our business framework, our industry is finally beginning to understand what we are doing.  And its amazing!   Our customers use our ideas and our tools to execute a full 360 degree view of their takeout, delivery & catering operations.  What’s even more beautiful, is that through our API, our technology is open to be able to accept order from all other order channels.

This gives our customers all the “plumbing” that they need to guarantee flawless execution of all orders.

Restaurant operators are faced with a barrage of order channels in today’s environment and what’s even making it more complicated, is that the markets for services continues to segment.  So, as consumers become more demanding and want specialization, and the markets become more competitive, only restaurant operators that are able to offer new consumer solutions to their brand loyalists are going to win.  So, where takeout and catering begin and end will become more and more important every day.  For everyone.

Trust me, I know.   The restaurants I am visiting these days sometimes have to up to 9 different order channels and they are all showing up on tablets in the back of the restaurant.  What’s even worse, is that takeout orders and catering orders are all lumped together.  It’s a mess. The operations are disconnected from these orders, and this is where it’s gets even more complicated.  These companies are all running towards integrations with POS and other systems, but it won’t work.

And so, you might ask yourself why these technology companies are interested in the work we are doing at MonkeyMedia Software, The Catering Institute and Catering Insights?

These companies are beginning to understand that in order for this system to get more efficient and for these partnerships to work, the operators need systems  and processes that allow them to scale and provide a consistent, reliable and predictable experience.  That is the only way that these companies will win.  Only if restaurants win.  Because then, customers are happy.  Flawless execution is key.

And so today I am encouraged by what I see.   The energy, enthusiasm and investment pouring into takeout, delivery and catering is super exciting for me!

My team is more focused then ever.  The business framework of the 5 Pillars of Successful Restaurant Takeout, Delivery & Catering is shifting the perspective of not only operators, but also supply chain partners that really want to appreciate the business strategy and strengthen their understanding of what restaurant operators are going through.

Becoming true partners.  And so, I am honoured that these companies want to work with our organization to further improve the industry.  To benefit from our ideas, our concepts and most importantly our perspective.

My organization has been focused on a single idea for 20 years!  As a restaurant operator, you must first understand your business strategy before you unleash the digital ordering channels that are going to keep on growing.  This strategy lays deep in the foundation of your brand, and it must be core to the vision.  It is directly connected to your product offerings and the subtleties of daily behaviours of your people.  It touches every part of your business.

Catering needs to be core to your DNA, and then takeout will get easier.

From there, you must invest in a framework and only then, you must invest in an IT stack that allows you to have best of breed solutions for all parts of your technology ecosystem.

And so, I am proud today to be standing in Silicon Valley with a life’s worth of work which is only now being appreciated by so many very smart people that are investing heavily into takeout, delivery and catering.

They understand that restaurants need the strategy of the 5 Pillars as well as an IT stack that allows them to handle the order flow and business logic of ALL digital channels.

This is what we have become.  A platform for our industry to execute takeout, delivery and catering orders at scale.

I could not have dreamed this up.  It happened only because our customers are winning with these ideas and tools.

Give me a call or shoot me an email.  I’d be happy to explain more.

 

 

Erle’s Top 13 Reasons Why a Restaurant Catering Operation Fails

letstalkrestaurantcatering

Erle Dardick, CEO & Founder of the Catering Institute and MonkeyMedia Software

I was looking at some old files today and then I found this fun image that my friend Mike Tyler made for me a few years ago!  Those were from the days long before the Catering Institute!  Life is so much different today…. As the Catering Institute continues to evolve, so do I!

Today at the institute, we have successfully trained more than 2000 satisfied foodservice students using our various classes and curriculum.  We have also had tens of thousands of restaurateurs download our various resources, articles, essays and webinars.  Check out this video to see how much fun we have during our training sessions.

Much of my work these days in our software division,  MonkeyMedia Software ,is to remind and teach our team to remain true to the key principles that we have documented using the business framework of the ‘5 Pillars of Successful Restaurant Catering‘.

The way I see it, our software division has a core client responsibility.  They must use the 89 characteristics of the 5 Pillars to benchmark the operations.   (Call me at 604-831-7422 if you’d like to discuss the characteristics).  Using our scoring systems allows the group to decide as to whether or not a restaurant company is ready to implement our world class technology into restaurant operations.  We have so much experience now to know that  companies that are trying to implement sophisticated technology on top of poor business processes, are not suited for a successful implementation.  They must score high on the 89 characteristics that we have documented to succeed with software implementation.

And so of course the story goes.  It is the 89 characteristics that the Catering Institute will to continue to work on…..

And so, this leads me to today’s list of reasons why I believe off-premise programs fail.  I’m sure there are dozens more that we could add.  Here goes…..

1.  Lack of a documented takeout, delivery & catering strategy 

2.  Inability to establish standard operating procedures.  Management of off-premise business by “seat of the pants”

3.  Frequent critical incidents “putting out fires is common practice”

4.  No focus on takeout, delivery & catering as its own business unit

5.  Lack of investment

6.  Lack of  leadership and catering business experience

7.  No Separation of Menu Items between takeout and catering

8.  No differentiation in packaging between takeout and catering

9.  Too many service gaps

10.  Lack of catering authenticity

11.  Lack of management commitment to catering

12.  Lack of operational evaluation tools

13.  Inability to start entrepreneurial businesses 

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Want to grow your catering sales? Ask Your PepsiCo Sales Representative How!

PepsiCo Portfolio

For the last 18 years I have been helping restaurants to grow off-premise sales through MonkeyMedia Software , The Catering Institute and Catering Insights.  I am so lucky to do the work that I do.

My passion for this space came out of my own deli in Vancouver, BC where I spent many years as an owner operator.  I experienced success in providing more takeout, delivery & catering to my customers and ended up developing Monkey, The # 1 Cloud Platform for Takeout, Delivery & Catering.  Today we support more than 5000 restaurants in North America and we are growing nicely!

In addition to our software, The Catering Institute continues to develop fantastic curriculum to help restaurants implement the strategy of the 5 Pillars of Successful Restaurant Catering.  We are deeply committed to education in the off-premise space and we are so excited about what we are seeing happen with catering from our industry’s most important suppliers!

Allow me to explain.

To me, catering out of restaurants is going through the same market dynamics that drive thru did in the 1970’s.  Here is what happened:

1.  Markets shifted and innovation by restaurateurs came first.  It was just an idea.

2.  Technology caught up and made it easier for restaurateurs to grow drive thru operations.

3.  The largest supply chain companies in the world got behind the innovations and investments and pushed towards helping our community to grow more sales and profits in this channel.

These three key factors made it easier for restaurant companies to grow drive thru sales and the more we prevailed, the more consumers rewarded us with their business.

Fast forward to 2015.  It’s happening again!  But this time, the sales channel is catering!

The same dynamics are happening with the entire off-premise business opportunity, especially with Catering.

1.  Restaurants have been trying to cater for years.  Early innovation.

2.  Technology (like ours) is helping to make it easier to cater.

3.  Supply chain Partners are investing and helping

And so, as I sit here today contemplating why the largest supply chain companies in the world need to help our community, I call your attention to the great work that PepsiCo Foodservice is doing in the restaurant space.

You see, they are not only innovating fantastic products under their portfolio for takeout, delivery & catering, but in fact, they are diving deep into helping restaurant operators with their overall off-premise business strategy.  They are investing resources into helping their customers do more takeout, delivery & catering.

To me, this is what sets companies like PepsiCo apart from their competitors.  They are forward thinking and not just focused on selling more of their products to their customers.  They are deeply engaged in learning and completely focused on helping their customers to grow sales and increase profits by educating them to become experts at feeding their customers where they Live, Work & Play!

Want to grow your catering sales?  Call your PepsiCo Sales Representative today and ask them how!

Let’s talk catering!

 

 

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