Category Archives: Catering Strategy

Takeout, Delivery & Catering Workshop – March 9 & 10, 2016

My teams at The Catering Institute, MonkeyMedia Software and Catering Insights are working hard to create a valuable learning and networking experience for you in New Orleans on March 9 & 10, 2016.

Join Fred LeFranc, Michael Mack and I as we tackle the important elements of setting your brand up for success with takeout, delivery and catering in the years forward.

You will not only have fantastic networking opportunities with more than 100 executives but you will also hear stories from Panera Bread, Schlotzsky’s and Potbelly about their challenges and successes for their off-premise business strategies.

Register today at or checkout the video below.

Let’s talk catering!

Hurry up and register today! Catering Leadership Workshop in NOLA in March 2016


As we wrap up 2015, I am thinking forward to next year.  My team at MonkeyMedia Software, The Catering Institute and Catering Insights continue to work hard to help restaurant operators grow sales and increase profits with takeout, delivery and catering.

With over 5500 restaurants now using our solutions, I have come to understand that to really succeed at catering out of restaurants, a company must invest in education.  It’s the people that drive business not software.

And so, I am really looking forward to our Restaurant Catering Leadership Workshop in New Orleans on March 9 & 10, 2016.  I am grateful to PepsiCo Foodservice, Foodable, Voice Teleservices, and Punchh for their ongoing partnership and support to make this great event happen.

If you are a CEO, COO, CFO, CMO, CTO, Director of Catering or a franchisee or restaurant owner, this workshop is for you!

To learn more, visit

Early bird special until December 31, 2015 Only!

Restaurant Catering Leadership Workshop in New Orleans – March 9 & 10, 2016

UnknownDuring 2016, I will celebrate my 20th year as the Founder and CEO at both The Catering Institute & MonkeyMedia Software.  We continue to grow.  Today, almost 6000 restaurants use our technology to power their takeout, delivery and catering operations.  We have processed billions of dollars of transactions and we have 10 of thousands of users.  I am so proud of my team and so grateful to do the work that I do each and every day.

At the Catering Institute, our training products also continues to evolve.  I am so grateful to our ongoing sponsors for their support which allow us to put these events on for restaurant operators.  PepsiCo Foodservice, Punchh, and Voice Teleservices to name just a few.

On October 13, 2015 we hosted our second Catering Sales Management Workshop in Dallas and the results were fantastic!  More than 150 attendees from 100 different brands gathered for a day of sales training and learning. Check out the video here.


I am proud to announce our next workshop topic in our series.  Restaurant Catering Leadership Development.

Our community needs an incredible amount of support when it comes to catering out of our restaurants and developing leaders remains a key passion and initiative forward for our organization.  I hope you will attend, or at least have someone from your organization join us in New Orleans.

Please join us in New Orleans on March 9 & 10th, 2016 for two full days packed with activities, learning and networking with some of the industry’s best minds when it comes to the off-premise business channel for restaurants.

To register for this intimate and limited attendance event, visit or feel free to reach out directly to me at 604-831-7422 with any questions.

Early Bird Discount available until December 31, 2015.


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