Category Archives: Teaching

The 2019 Takeout, Delivery & Catering Symposium in Nashville June 3 & 4, 2019

 

Hi Everyone!  It’s been a very busy season of trade shows, including Food on Demand, CaterUp 2019, Restaurant Leadership Conference, and The National Restaurant Association Trade show that just wrapped up in Chicago this week.

Everybody is talking about Off Premise!

On June 3 & 4, 2019, I will be hosting our 5th Annual Takeout, Delivery & Catering Symposium in Nashville.

Join us!  It’s going to be a different and important conversation and will specifically layout the strategies that foodservice operators need to implement in their businesses to navigate this complex off premise paradigm shift.

Hope to see you there!

Dallas Workshop exceeds 100 Attendees and Growing – October 13, 2015

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Well, we have officially surpassed the 100 attendee mark for our upcoming Catering Sales Management Workshop in Dallas on October 13, 2015.

Join us in Dallas for a day of restaurant catering sales training and networking!  We have lots of room left and 5 weeks to go!

Register Here

Join The Catering Institute, its faculty and partners and your peers in Dallas, TX at the Omni Hotel for a sales focused one-day workshop. Connect with your peers about catering, takeout and delivery and spend time developing your selling skills and get ready to take your catering sales to the next level!

In this one day workshop, you’ll walk away with new strategies for setting your brand up for sales success, tips for targeting and acquiring new catering customers, and fine-tune your selling skills to close more sales.

Your registration includes:

  • Breakfast Networking Event
  • Lunch Networking Event
  • Two snacks throughout the day’s curriculum
  • Access to Amphitheatre with up to 300 attendees
  • Access to Vendor Showcase
  • Catering Sales Management workbook binder and workshop materials
  • Catering sales certificate from The Catering Institute

Agenda topics:

  • Building a Sales Culture inside your organization
  • Cold Calling Techniques
  • Lead Generation and Prospecting
  • Consultative Selling
  • Buyer Types and Motives
  • How to get your current brand fans to spend more money with you
  • How to isolate and handle objections
  • Closing Techniques
  • How to Run Effective Sales Meetings
  • Motivating your front line team members to sell more catering
  • Using the power of delivery to get more sales
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For more information visit us at:
or call us at 1-877-6-MONKEY

 

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A Successful Catering Event is Music to the Ears

When something goes as planned, it is pleasing and so we often say that’s “music to my ears”.  Thing is, to make great music, like great catering, it takes practice.  It takes perseverance.  It takes an ongoing commitment to doing the right things.  Every day.  All day.  Any great musician knows that they have to practice and train on their instrument.

To be successful at catering, like in life, you have to work at it.  Day in and day out.  Only after planning, training, playing and doing it, over and over, can you then be really good at something.  You can’t just put a sign in the window saying you do catering well.  You can’t just send out an email saying you are good at it.  You actually have to work at it over and over.  You actually have to feel it;  to live it; to mean it.

I have heard that you become an expert at something after doing it for 10,000 hours…. I wonder if that’s true.  If so, you’d better get back to work because we have a lot of work to do!  Catering out of restaurants is serious business.

Listen to this girl sing.  Listen to the notes.  The melody.  The perfect pitch.  When something sounds this good, it’s music to your ears.  And music to your ears, feels good.  Just like restaurant catering.  When done well, it will be music to your ears.

Enjoy a little music from 11 year old Maya Rae.  It’s music to my ears.  I hope it is to yours too.

Let’s talk catering!

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