Leadership is the #1 Pillar for successful Restaurant Catering – It begins with the CEO

5 Pillars_slide

I’m very proud of both my teams at MonkeyMedia Software and The Catering Institute.  For the last 20 years we have focused on a single business strategy called the 5 Pillars of Successful Takeout, Delivery and Catering.  All of our products and services are focused on helping restaurant operators to grow sales and increase profits through feeding their customers where the LIVE, WORK & PLAY.

Through our consulting and coaching, and our curriculum and technology, we have been able to provide a sound business framework that is scalable and predictable to the Fazoli’s team.  I want to point out here that the ONLY reason it is working is because of the leadership and franchisees at Fazoli’s.  They are leveraging it properly and are applying it methodically.  This is yielding exemplary results.

Yesterday, Fazoli’s put a statement out to the marketplace that they are doubling down on technology and catering.  I am not posting it here to boast, but simply to call out that because of Carl Howard’s leadership and the conviction of his whole team, they are moving the needle for their franchisees in a meaningful way.

For me, it’s always been about the people and I am blessed to be able to work with the leadership team at Fazoli’s.

The article is below:

Fazoli’s, The Catering Institute and MonkeyMedia Software Announce Strategic Partnership to Deliver Takeout, Delivery and Catering Solutions to Franchisees

 

Want to grow your catering sales? Ask Your PepsiCo Sales Representative How!

PepsiCo Portfolio

For the last 18 years I have been helping restaurants to grow off-premise sales through MonkeyMedia Software , The Catering Institute and Catering Insights.  I am so lucky to do the work that I do.

My passion for this space came out of my own deli in Vancouver, BC where I spent many years as an owner operator.  I experienced success in providing more takeout, delivery & catering to my customers and ended up developing Monkey, The # 1 Cloud Platform for Takeout, Delivery & Catering.  Today we support more than 5000 restaurants in North America and we are growing nicely!

In addition to our software, The Catering Institute continues to develop fantastic curriculum to help restaurants implement the strategy of the 5 Pillars of Successful Restaurant Catering.  We are deeply committed to education in the off-premise space and we are so excited about what we are seeing happen with catering from our industry’s most important suppliers!

Allow me to explain.

To me, catering out of restaurants is going through the same market dynamics that drive thru did in the 1970’s.  Here is what happened:

1.  Markets shifted and innovation by restaurateurs came first.  It was just an idea.

2.  Technology caught up and made it easier for restaurateurs to grow drive thru operations.

3.  The largest supply chain companies in the world got behind the innovations and investments and pushed towards helping our community to grow more sales and profits in this channel.

These three key factors made it easier for restaurant companies to grow drive thru sales and the more we prevailed, the more consumers rewarded us with their business.

Fast forward to 2015.  It’s happening again!  But this time, the sales channel is catering!

The same dynamics are happening with the entire off-premise business opportunity, especially with Catering.

1.  Restaurants have been trying to cater for years.  Early innovation.

2.  Technology (like ours) is helping to make it easier to cater.

3.  Supply chain Partners are investing and helping

And so, as I sit here today contemplating why the largest supply chain companies in the world need to help our community, I call your attention to the great work that PepsiCo Foodservice is doing in the restaurant space.

You see, they are not only innovating fantastic products under their portfolio for takeout, delivery & catering, but in fact, they are diving deep into helping restaurant operators with their overall off-premise business strategy.  They are investing resources into helping their customers do more takeout, delivery & catering.

To me, this is what sets companies like PepsiCo apart from their competitors.  They are forward thinking and not just focused on selling more of their products to their customers.  They are deeply engaged in learning and completely focused on helping their customers to grow sales and increase profits by educating them to become experts at feeding their customers where they Live, Work & Play!

Want to grow your catering sales?  Call your PepsiCo Sales Representative today and ask them how!

Let’s talk catering!

 

 

The 5 Pillars of Successful Restaurant Catering: A New Commitment for 2015

Get Catering and Grow Sales Books going out the door.
Get Catering and Grow Sales Books going out the door.

It’s been almost four years since I wrote my book, Get Catering and Grow Sales: A strategic perspective for the multi-unit restaurant executive.

I remember how much I disliked it after I wrote it!  I thought to myself that I could have done so much better.  If not for one of my team members at MonkeyMedia Software who grabbed the manuscript and hired an editor to help finish it, I never would have published it.  It’s amazing how we are always hardest on ourselves.  Our own worst critic!

To my good fortune, turns out that the book is pretty popular with the restaurant community.  10,000 copies in print and distributed is not a bad run.

As we begin 2015, I am reflecting on what it is that I need to focus on this year.  So much is going on, and business is brisk both at MonkeyMedia Software, the Catering Institute and our new media division, Catering Insights.  These divisions are all focused on catering and off-premise sales in our foodservice community.  There is so much for all of us to learn in this part of the restaurant business.  I am committed to try and provide more leadership in this area as best I can.

Since writing the book, I have continued to develop an organizational framework that I call the 5 Pillars of Successful Restaurant CateringTM.  This framework is meant to provide a working model for restaurant brands to use as a compass while considering their takeout, delivery and catering business strategies.  I have come to learn that without these pillars, there is little hope for our community to succeed in this business channel.

And so, 2015 is the year that I will renew my commitment to the restaurant community to further develop the concepts of the 5 Pillars of Successful Restaurant CateringTM.  I plan on writing more and making videos to help educate our community on these concepts.