Tag Archives: 5 pillars of successful restaurant catering

October 5th in Atlanta: Cold Calling Workshop for Restaurant Catering

We’ve seen incredible momentum at The Catering Institute in the past few months after the fantastic turnout at our 2017 Restaurant Takeout, Delivery, & Catering Symposium at Georgia Power HQ in Atlanta.

After 21 years as Founder & CEO of The Monkey Group of Companies – which also includes MonkeyMedia Software and Catering Insights – I couldn’t have imagined that we would get to work with our industry’s most important and largest brands.

When it comes to restaurant off-premise, I am so proud of the work my team has done to become thought leaders and help advance the business, technology, and growth strategies of our clients using The 5 Pillars of Successful Restaurant Takeout, Delivery, and Catering. It means the world to us to be here supporting so many restaurants, spanning the United States, Canada, and beyond, during this critical point in the industry’s evolution.

I’m excited to share our next event – a Cold Calling Techniques workshop, on October 5th in Atlanta.

Once again, we’ve partnered with our friends at Georgia Restaurant Association and Georgia Power to bring you a full-day workshop dedicated to increasing restaurant off-premise sales. This will be a great opportunity for restaurants looking to master the art of targeting and capturing catering leads – a foundational sales skill for building your client list.

We’re covering everything from how to overcome sales call fears, diversionary tactics, developing prospects, and overcoming objections, to addressing gatekeepers, and a day in the life of a Catering Sales Manager.

Learn more here.

Watch catering veteran Tracy Avolio speak on the workshop:

Feel free to reach out directly if you have any questions! Hope to see all of you there.

A big thank you to our partners for their support:

Supported by:

     Catering Insights      Clearpath      Georgia Power      Georgia Restaurant Association
     Inktel      LBP Manufacturing      MonkeyMedia Software      Paytronix
     Pepsico Foodservice      Primary Color      Punchh      Relevant Mobile
     Robust Promotions      Southern Chamption Tray      Synq3      Technomic
     Voice Teleservices      War Room Inc
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Leadership is the #1 Pillar for successful Restaurant Catering – It begins with the CEO

5 Pillars_slide

I’m very proud of both my teams at MonkeyMedia Software and The Catering Institute.  For the last 20 years we have focused on a single business strategy called the 5 Pillars of Successful Takeout, Delivery and Catering.  All of our products and services are focused on helping restaurant operators to grow sales and increase profits through feeding their customers where the LIVE, WORK & PLAY.

Through our consulting and coaching, and our curriculum and technology, we have been able to provide a sound business framework that is scalable and predictable to the Fazoli’s team.  I want to point out here that the ONLY reason it is working is because of the leadership and franchisees at Fazoli’s.  They are leveraging it properly and are applying it methodically.  This is yielding exemplary results.

Yesterday, Fazoli’s put a statement out to the marketplace that they are doubling down on technology and catering.  I am not posting it here to boast, but simply to call out that because of Carl Howard’s leadership and the conviction of his whole team, they are moving the needle for their franchisees in a meaningful way.

For me, it’s always been about the people and I am blessed to be able to work with the leadership team at Fazoli’s.

The article is below:

Fazoli’s, The Catering Institute and MonkeyMedia Software Announce Strategic Partnership to Deliver Takeout, Delivery and Catering Solutions to Franchisees

 

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Want to grow your catering sales? Ask Your PepsiCo Sales Representative How!

PepsiCo Portfolio

For the last 18 years I have been helping restaurants to grow off-premise sales through MonkeyMedia Software , The Catering Institute and Catering Insights.  I am so lucky to do the work that I do.

My passion for this space came out of my own deli in Vancouver, BC where I spent many years as an owner operator.  I experienced success in providing more takeout, delivery & catering to my customers and ended up developing Monkey, The # 1 Cloud Platform for Takeout, Delivery & Catering.  Today we support more than 5000 restaurants in North America and we are growing nicely!

In addition to our software, The Catering Institute continues to develop fantastic curriculum to help restaurants implement the strategy of the 5 Pillars of Successful Restaurant Catering.  We are deeply committed to education in the off-premise space and we are so excited about what we are seeing happen with catering from our industry’s most important suppliers!

Allow me to explain.

To me, catering out of restaurants is going through the same market dynamics that drive thru did in the 1970’s.  Here is what happened:

1.  Markets shifted and innovation by restaurateurs came first.  It was just an idea.

2.  Technology caught up and made it easier for restaurateurs to grow drive thru operations.

3.  The largest supply chain companies in the world got behind the innovations and investments and pushed towards helping our community to grow more sales and profits in this channel.

These three key factors made it easier for restaurant companies to grow drive thru sales and the more we prevailed, the more consumers rewarded us with their business.

Fast forward to 2015.  It’s happening again!  But this time, the sales channel is catering!

The same dynamics are happening with the entire off-premise business opportunity, especially with Catering.

1.  Restaurants have been trying to cater for years.  Early innovation.

2.  Technology (like ours) is helping to make it easier to cater.

3.  Supply chain Partners are investing and helping

And so, as I sit here today contemplating why the largest supply chain companies in the world need to help our community, I call your attention to the great work that PepsiCo Foodservice is doing in the restaurant space.

You see, they are not only innovating fantastic products under their portfolio for takeout, delivery & catering, but in fact, they are diving deep into helping restaurant operators with their overall off-premise business strategy.  They are investing resources into helping their customers do more takeout, delivery & catering.

To me, this is what sets companies like PepsiCo apart from their competitors.  They are forward thinking and not just focused on selling more of their products to their customers.  They are deeply engaged in learning and completely focused on helping their customers to grow sales and increase profits by educating them to become experts at feeding their customers where they Live, Work & Play!

Want to grow your catering sales?  Call your PepsiCo Sales Representative today and ask them how!

Let’s talk catering!

 

 

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