Restaurant Catering Advertising Wars: What’s the Right Selling Strategy?

The market for catering out of restaurants continues to look good going into 2014. At Monkeymedia Software and the Catering Institute, we are always looking at how the market is moving.

I found some interesting commercials/ads for catering from some of our restaurant community’s most trusted brands. As we can see, catering continues to move towards becoming part of the overall brand strategy for our restaurants.

Of the ads below, which one do you think is the most compelling to get catering prospects to pick up the phone and call or go online to place an order? Curious to know your thoughts…. Of course, I have my own, but I’ll save that for another post. Just vote for your favourite on the poll below;

1. Subway Catering TV Spot

2. Panera Bread: Meet a Catering Coordinator

3. Arby’s: Catering Commercial

4. Famous Dave’s Hand Crafted Catering

5. KFC Catering (Regional)

6. Boston Market: Holiday Catering

7. Corner Bakery Cafe Catering: Fresh. Flavorul. Delivered

8. Schlotzsky’s Catering

My Name is Bo – why Arby’s will come back

I saw this ad today and just had to write this post. I love it for it’s simplicity, elegance and boldness. Watch this….

I find it fascinating to watch how a brand can live on and on. Even after most say its dead. Arby’s is still standing, still breathing even though so many gave up on it. The power of the brand is fascinating to me. This ad has all the right feeling, emotion and vision that Arby’s finally deserves. Why? Because it has a new soul….

Now, I am not close to the work that Arby’s is doing these days. But, I have always felt that the brand could own the sandwich segment once again. It’s the people who really make things happen. I’d like to congratulate Hala Moldenmog and her whole Arby’s team for taking such a great shot at this campaign.

For what it’s worth, I think you are going to do great.

Keep up the good work! I can only imagine what a platter of those sandwiches will look like on the boardroom table!