Win a $1000 Education Scholarship – Casting Call for our Upcoming Restaurant Leadership Documentary

collage_all

Are you passionate about working in the restaurant industry?

Tell us why your story should be featured in Back To Basics – A documentary project about the heart of the US restaurant industry

Submit a short video of yourself and tell us why you are the restaurant industry’s next leader.  If your story is selected, you will receive a $1000 education scholarship for further advancement in the restaurant industry.

www.backtobasicsthefilm.com

The Restaurant Operator – in 1946 – And now here we are, 66 years later. ($2B to $688B in sales in 66 years)

I am so deep into my documentary project, Back To Basics.  I love it!  It’s a wonderful project.  So many stories to be told, and so many opportunities abound in the fantastic restaurant industry.  Thing is, it’s BIG and getting BIGGER!  Much bigger.  It needs more now.

I am learning an incredible amount about the history of our industry.  The explosive growth. The environmental impact of our industry.  The early entrepreneurs.  Ah…. the early entrepreneurs.  We owe them so much.  They were real pioneers.

Well, I can see clearly these days.  The restaurant business offers many opportunities to anyone who chooses it as their life’s work.  It’s always been that way.  Full of opportunity.  Check out this film from 1946 that we found.  It’s fantastic in a simple most basic way.

Over the last few months, we have had some wonderful developments for this project.  As you may know, we are donating the proceeds to the National Restaurant Association Education Foundation’s Prostart program  A very important program for our future.  We must invest in our youth.  We must show them a path to success.  We must act now as a community.  That will be the only way that we can build a sustainable business.

13 Million American Workers; 688 Billion Dollars plugged into the economy.  Yes, the restaurant industry is very, very important.  Don’t fool yourself.  It’s a BIG part of American Culture and it needs to be preserved if it is to survive.

Here is a snippet of what the film will be about:

I’d like to start by introducing you to Lorenzo Torres a young man who grew up on the streets of Dallas, TX and was yearning to capture the Great American Dream but didn’t quite know how to go about it.  As we follow Lorenzo’s life we experience his struggle as he seeks and finds his inspiration from 15 of the greatest leaders this industry has to offer.

(See the prospectus Here)

We watch as he navigates the minefields of corporate america, we listen as he learns the valuable lessons of success from those who have set the industry standards and we feel his joy as he works his way towards greatness of his own.
This film is a celebration of the Restaurant industry who has had many voices carrying torches – some soft/some loud – some positive/ much negative, especially from those voices from the outside the industry.  Yes, our industry has been given a bad wrap by the external media.
This is an inside story that will positively travel beyond our four walls, the definitive industry documentary – the first, first-class take – on what it takes to succeed in this business.
Through the use of preeminent restaurant professionals as engaging “storytellers” with additional historical perspectives, we will reveal a tale of affirming “life recipes” that give hope and inspiration to current and future generations of industry students, our co-workers and industry clients, leaving no doubt that no matter where you find yourself, the restaurant industry has always, and forever will be, home to great beginnings and second chances – home to the The American Dream.

Well, there are 35 people working hard on this project (all volunteers)  and our community  has an incredible opportunity here.  These volunteers have brought the project to life and we are ready to roll cameras.  The thing is, we need to be realistic about funding it properly now, if we want to do it with big hollywood resources.   So we do it right.  It’s only going to happen once.  And although, we can ‘bootstrap it’, my guts are telling me not to do that, but in fact to rally our village for some help.  The power of the group will yield us a far better result.  So, consider this.

This “vision” of bringing the restaurant industry to life began as a small twinkle in my eye and knowing me as you do, you know how I can take a single idea and grow it to something great  just by shear strength of will.

But strength of will alone will not get this job done, so I need your help.  I have consulted  a very talented Los Angeles-based director, producer and writer who produces television shows (60 Minutes), and directs non-profit documentaries and films,  to take this film to the next level and make it an industry icon for the ages forward.   By doing this, we have raised the project to a whole new level.  One that not even I could have conceived.  Yes, this is a Hollywood film now.  We have access to the most professional, talented people in the world of film making.  And if we are certain, we will jump on this.  Anything less now, will not be putting our best foot forward.
With that opportunity, comes a team of professional film makers to get this done right.  Thing is, it’s no longer a basement project.  It’s going to take some money and muscle and  I cannot manage it myself.  I need support.  So, like any leader, I am just simply asking for help.  I read somewhere that great leaders do that.  They ask for help when they need it.
 
I wish to reach out to our entire restaurant community to help me finish this film.  
In the weeks to come, we are opening a bank account for donations at NRAEF, and if you are interested in making a financial contribution to this cause, you will become part of this historical project.  
No donation is too small, and we will have a few key spots open for major sponsorship of the project.

Well, the thing is….. It’s big.  Bigger than all of us.  And to do it right, it needs support.  So, to that end, I have decided to open up the opportunity to our entire community to help fund this very important project.  The funding will go towards the film and all of the expenses required to produce it.  All donations will be provided tax receipts through the NRAEF and funds will be earmarked for the production of Back To Basics – The future of the US restaurant industry in a global economy.

Check out the prospectus here.

In addition we will be offering a few Top Level Sponsorships for the project which will get your company the following:
 
*Placement in the credits of the film
*Exclusive Sponsorship of one or more marketing events leading up to the premiere
*A special invitation to a Red Carpet Industry Star Studded Private Screening to coincide with the NRA show ( 2014) 
*An ad in a quarterly update to our followers, supporters and more importantly of all our CEO Storytellers. 
*A special Thank You Plaque to be presented to you by one of our superstars at our premiere event
*Mention in press releases and PR campaigns 

I hope you will join me on my mission to complete this project.  Your donations will be managed by the NRAEF, through their 501(c)3.    Also,  you can reach Marla Topliff, the president of Rosati’s Pizza to learn more about the benefits of your financial support.

In conclusion, what started off as a tiny idea, has now blossomed into a wonderful hollywood opportunity and all the net proceeds of this film will be going to support Prostart in our community.  Because of the size of this opportunity, I can’t do it alone.  It takes a community.  Please let me know if you or your company would be willing to help.

To get the ball rolling, Panera Bread, through the trust and kindness of Ron Shaich,  has contributed $10,000 already and MonkeyMedia Software has contributed $5,000.

Send me a note at erle@monkeymediasoftware.com or call me at 604-831-7422 anytime if you have any questions or if you’d like more details.  I hope you will consider helping us to bring this project to the finish line.  Together we can achieve more.

Thanks for considering…..

Think Community! – I am inspired by all of you

Well, the end of another week.

Had my feet well planted this week. So that always feels great.  Something about not traveling on the road this week.  That made space for a different rhythm during the days.  Next week, it’s wheels up!  Again.  I know, that’s a good thing right?  After all, if not for face time with great people, what fun would it all be?  It’s always been about the people for me.  Always.  I love what I do at MonkeyMedia Software.

Today something really amazing happened!  I mean really amazing.  I mean, when I put out the idea of making a documentary film for the restaurant industry with the idea of donating the effort and proceeds to Prostart, I never imagined it would turn into this!

My “Cadre de Compadres” has been feverishly working on our restaurant documentary film, Back to Basics.  That’s what we call ourselves.  The Cadre de Compadres!  Given to us by the mayor of our little world in North Hollywood, Chase Leblanc.  He’s helping me on the script.  Among many other things.  (Hey Chase, how’s the script going anyways?)

Think community

Anyways, Back To Basics is picking up incredible momentum.  You see, as the project grows in scale and opportunity, so does the effort and resource requirement.  Like any growing venture, it’s becoming demanding.  But that’s a good thing!  Thing is, we are just small people over here, trying to do small things.

Well, it turns out that its the small things that matter.  The many small things, turns into the BIG things.  One small thing at a time.

Well today, a member of our restaurant community, a very important leader, came forward with a $10,000 cash donation to the overall expenses of this project.  We’ve decided to put the money, along with an additional $5,000 cash donation from another donor, into the endowment fund to help with the overall costs to help get this project done.  This does not include the endless labor of love that 30 other people have already provided to this project.

When you have people like Ed Rensi, Jon Luther Sr., Ron Shaich, Jim Vinz, Don Fox, Paul Mangiamele, Al Bhakta, Kat Cole, Carin Stutz, Dawn Sweeney, Roz Mallet, Ari Weinzweig, Peter Romeo, Darren Tristano, Chris Lowe and Bill Cunningham starring in a documentary, people take you seriously!  

And so, I leave you with one thought today.  Think Community!  Maybe together we can raise more than a million dollars for the education of our young people.  The next generation of leaders.  Very important for all of us.  That I know.

Not only will you be feel great about helping, if you invest in the right places you might even make something amazing happen!  Just look at this project.  Something out of nothing.

If any of you would like to support this project, please know that your community would be very, very grateful.  Just reach out.

Me?  I’ll focus on the small things!  Seems to be working.

Have a great weekend!  And thank you from the bottom of my heart.

A film for anyone that has ever eaten at, worked in or run a restaurant! – Back To Basics

I’m getting ready for a two week road trip for my real job.  As CEO of MonkeyMedia Software.

Road trips are always tough, but worth it.  I get to work with our clients which is what I enjoy most in my professional life.  Fixing and improving businesses.  In my case, I use the strategy of off premise catering as my toolbox to help our clients.

But, that’s not why I am so excited.  No.

What has really got me excited, are the wonderful developments of our Documentary Film, Back to Basics.  The project is fantastic, the people are amazing and the vision is coming together beautifully.  I am not going to explain in this blog post.  But, I am posting a “DRAFT” of the film prospectus below.

It’s close to final, but I left it as a “DRAFT”, because every day, something new and exciting is happening with this project.  But, I can’t say more, YET!  Stay tuned and drop me a line when you read the prospectus here and let me know your thoughts.

This project is close to my heart, and based on where it is today, I am pinching myself!  Anything is possible!!! You just have to put your mind to it.  Thank you to everyone who is supporting this project.  Read the film prospectus by clicking on the link below.

Back To Basis Prospectus

 

Safe Travels!

Thank You Coca-Cola!

Today is another lucky day! Our film, Back to Basics, continues to get wonderful support with all proceeds going to Prostart at the NRAEF.

Chris Lowe, President of Coca-Cola foodservice confirmed his spot today as a storyteller from a supply chain perspective.

I don’t know exactly how it happens, but I guess when you put things out there, the Universe delivers.

Watch these posts for more exciting news on the film! Thank you Chris!

20120926-205714.jpg

Ray Kroc would be 110 years old – Back to Basics

20120923-155557.jpg

I’ve been studying as much as I can about the leadership of Ray Kroc these days. On October 5th, if he were still with us, he’d be 110 years old.

I am fascinated by this man’s attention to detail and his unwavering focus and optimism. Like all of us, he faced incredible adversity in both his personal life and his business affairs. But he never looked back. He just kept moving forward.

So much has been written and said about Mr. Kroc. So much.

As we work on our industry film, Back To Basics, I am reminded of his insightful community spirit.

Mr. Kroc had this uncanny ability to sell. But that is not what this post is about. No.

Ray was focused on community. He was a specialist at aligning his franchisees, investors and management team with his clear vision for McDonald’s.

He understood that bringing young people up through the ranks would provide a strong foundation for the future of his company. He educated them, trained them and helped them to succeed. He was like that with his franchisees as well. Although he would only allow you to have one store, he made sure that as a franchisee you were set up for success.

But, this post is not about that either. No.

This post is for the rest of us. To look back and take the lessons that we can from men like Mr. Kroc. Upon my research, I learned that in his later (and wealthier years), he distributed $8 Million of his own money to his key employees. I mean, who does that anymore?

Yes. Ray understood that community was the key.

In these tumultuous times, this global perspective and the speed at which the earth moves, our corporations could learn a thing or two from Mr. Kroc.

Today’s managers are boxed in. They are focused on short term share value. It’s not their fault. After all, they are just trying to keep their jobs.

What do you do when you are so short term focused? You take the path of least resistance. In today’s world, mired in the complexities of scale and scope, many in our community are going overseas. Because the markets are responding positively. That’s why we are doing it.

Thing is, we are forgetting a very important lesson that Mr. Kroc taught us. If we are going to pursue growth, we’ve got to have a strong foundation. Otherwise, in the long run, the whole thing will unravel.

That’s what today’s post is about. Long term perspective by reinvesting back into our communities.

It begins (and ends) at home. Our front line people are tomorrows leaders. We need to continue to bring them up through our industry, invest in their passion and energy and train them to be in our boardrooms, just the way Ray Kroc did.

Today, We need a healthier mix of professional managers and community entrepreneurs in our boardrooms so that we strike the balance between short term and long term value.

That’s what today’s post and our film project is all about!

Lets get “back to basics” – a film for anyone who has ever eaten or worked in a restaurant.

Let’s Raise Kids to Be Entrepreneurs – Back To Basics

Well, as many of you know, my team at MonkeyMedia Software is working on a film called Back To Basics.  It started as a simple idea really.  Inspired by my learning as an entrepreneur navigating the complex boardrooms of America’s largest restaurant corporations.

The story line is real.  It comes from personal experience.  Lucky for me, the storytellers in our film agreed.

The premise of the story is compelling.  Really compelling.  Because as our restaurant corporations are focused on increasing short-term share value, our managers have boxed themselves in.  A focus on short-term share price forces short-term thinking because the financial markets always respond positively to short-term profits.

And so, because our boardrooms are populated with highly trained business sharpshooters who are great at applying formal business academics, we may be creating a “disconnect” in our organizations.

This “disconnect” is causing an imbalance in our boardrooms.  The entrepreneurship that lives at our restaurant unit level must be recognized and nurtured.  Our restaurant community must hold responsibility to make sure that as we pursue emerging markets in other parts of the world, we in fact invest in our people at home, at the restaurant level, so that they can join tomorrow’s leaders at the highest level of our corporations.

This will result in a healthier perspective in our boardrooms of the future.  The reason we need that is to make sure we compete fiercely at home in our mature markets as we expand globally in emerging markets.  We cannot do both without putting a plan in place for our young entrepreneurs who simply have not had the opportunity to be formally trained in business.

If you would like to read the long version of the film’s premise, please visit the website for the film.  All the net proceeds from this project will be donated to the NRAEF.

I saw the video below and it really inspired me today.   I hope you enjoy it too!