Catering is getting easier for the restaurant operator

This september will be the beginning of my 16th year working on advancing catering in the restaurant industry.  When I thought about that, I scared myself!  Sixteen years is a long time.  Tons of roadwork, sweat, tears and laughter too.  I love what I do and I am very lucky to serve my team and clients.

“It’s possible that I am only 15 years into what will be a 30 year process!”, I thought to myself.  Well, if that’s the case, I’d better pace myself.  There is alot of work to be done.

My work at MonkeyMedia Software and the MMS Catering Institute continues to evolve and our team gets stronger and better every single day.  They achieve these results, because they just “chip away” at restaurant catering day in and day out.  Our work in the field with restaurant operators matters a lot and our team has a deep belief system.  We just don’t waiver.

On top of that, we make our customers money.  That’s what we do;  help them to grow sales and increase profits by teaching them to become experts at feeding their customers where they LIVE, WORK & PLAY.

And so, I was thinking about how restaurant catering is getting easier for operators.  It’s really great to see.  Well, I believe the best is yet to come.  It’s going to get easier and easier and in the future, the entire restaurant supply chain is going to innovate products and help support the tremendous growth opportunity that we all have.  It will be a wonderful thing for everyone when we hit all cylinders together.

If your organization sells services to restaurants, give me a call and I’d be happy to share my thoughts with you on why you should get into the restaurant catering conversation, sooner rather than later.

 

Is restaurant catering “killing the catering” industry? – A Conversation on LinkedIn

World on shoulders

I feel like I have the world on my shoulders!  

I posted a recent blog in a group on LinkedIn.  The title of the post was “How restaurant catering is changing the balance sheet of America”.

Well, here is what one group member posted about a day later.  From a caterer.  A very upset caterer!

“For the companies that are strictly off premises caterers – Restaurant Catering is a nightmare for us – their chefs have no idea how to cater, just like I have no idea how to run a restaurant. Everytime a client tells me about a disaster, it was from a restaurant trying to be a caterer. STOP YOU ARE KILLING OUR INDUSTRY!!”

– Anonymous LinkedIn Caterer

If you are interested in my responses and the conversation that ensued, check out this link here.

I am curious to hear your thoughts?  Do you think that restaurant catering is killing the catering industry?  

As a restaurateur, this comment makes me want to do catering even more!!  How about you?

Save The Date June 6,2013 – Chicago Restaurant Catering Workshop

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Join the MMS Catering Institute TM Team for a one-day Catering Sales Management Certification (CSM) workshop on June 6th, 2013 in beautiful Downtown Chicago. This workshop is open to restaurant executives and management teams looking to develop their catering programs and drive real results through improved operations and increased sales.

The CSM course was developed to educate and engage your catering leadership team on managing successful catering operations. This workshop will outline key Catering Sales Management initiatives to realize maximum sales potential.

Curriculum will focus on:page1image11520

Canvassing and Lead Generation • Consultative Selling Techniques
• Effective Cold Calling Tactics

• Buyer Types and Motives for Purchasing

• Sales Meetings that Make Sense
• A Day in the Life of a Catering Sales Manager

This workshop will be filled with representatives from many different restaurant brands and will offer a unique opportunity to learn, participate in real world practice scenarios and network with fellow industry members during our networking lunch.

Date: Thursday, June 6th, 2013
Place and Time: TBA, (Downtown Chicago)
Cost: $249.95* each for up to 3 attendees ($199.95* for 4 or more from the same company)

Register for this invaluable workshop, and send an email to workshops@monkeymediasoftware.com

letstalkrestaurantcatering

 

 

 

 

 

 

 

 

Contact Tracy Avolio, Sr. Catering Analyst at the Catering Institute.
Phone: 1-877-6-MONKEY ext. 127 | Email: workshops@monkeymediasoftware.com

To learn more about the services, certification, workshops and resources offered by the Catering Institute, or to request a catering assessment for your restaurant, please contact us via phone or email.

Let’s talk catering.

* Course materials and a catered lunch will be provided. Travel expenses not included.