Feed your Customers where they Live!

We have been working hard on our catering message these days.  Trying to help our restaurant community understand where our organization can create value.  It’s a full time job.

I am so proud of my team for the work that they do every single day at MonkeyMedia Software.  

Let me know what you think of the video below.  It’s the newest in our Live, Work & Play video series.

Let’s Talk Catering!

Is restaurant catering “killing the catering” industry? – A Conversation on LinkedIn

World on shoulders

I feel like I have the world on my shoulders!  

I posted a recent blog in a group on LinkedIn.  The title of the post was “How restaurant catering is changing the balance sheet of America”.

Well, here is what one group member posted about a day later.  From a caterer.  A very upset caterer!

“For the companies that are strictly off premises caterers – Restaurant Catering is a nightmare for us – their chefs have no idea how to cater, just like I have no idea how to run a restaurant. Everytime a client tells me about a disaster, it was from a restaurant trying to be a caterer. STOP YOU ARE KILLING OUR INDUSTRY!!”

– Anonymous LinkedIn Caterer

If you are interested in my responses and the conversation that ensued, check out this link here.

I am curious to hear your thoughts?  Do you think that restaurant catering is killing the catering industry?  

As a restaurateur, this comment makes me want to do catering even more!!  How about you?

The Catering Kid – How to Succeed in Catering

Are we ever having fun with Video these days at MonkeyMedia Software.  The Catering Kid is Back!  You can now follow him here on Twitter! Like him, catering is young.  He’s got some great advice on what you need to think about to be successful at feeding your customers where they Live, Work & Play!

Let me know if you enjoy the video.  Watch for the Catering Kid’s weekly episodes!

 

Catering Council for Multi-Unit Restaurant Operators – Are you in?

Ok.  It’s time.  I am back from vacation, and it’s time to put the boots to a BIG idea that I have been brewing for awhile.  As you all know by now, I like to start new things.  To create new ideas.  But it’s all in good faith.  It’s all towards making things better.  Small improvements.  It’s the little things we do every day that make a difference in the long run.  I’m just trying to find ways to make it fun, educational and effective.  Building community is something I enjoy alot.

While on vacation, I had time to reflect on all the little things that I have initiated over the years at MonkeyMedia Software.  There are thousands of little things.  And not just me;  it’s the little things that my great team does every day that continues to make things better.  Every day, little by little.  So, for me, I was thinking of what I can do next, something small, manageable.  Something that other people can really dig their teeth into.  But only if they really thought it added value.  It’s all about the people!  It’s time for a catering focused industry gathering.  Don’t just listen to me, watch this video!  If the Catering Kid says so, it must be true!

Watch the Catering Kid Video Here

I conceived the idea of the CCMURO (Catering Council For Multi-Unit Restaurant Operators) when I was writing my book, Get Catering and Grow Sales! about a year ago.  I think you’ll find it on page “xxxv” just after the preface.  The idea was to create an industry alliance on the subject of professionally executing the off premise catering channel, focused on the specific challenges of doing it in a multi-unit restaurant operation.

Imagine if we set standards and put in measurements to see how we are performing against these standards?  Imagine what we could tell our customers?  Imagine the marketing opportunities?  The advertising opportunities?  The product opportunities?  Imagine the improvement in execution?  Imagine the very idea that as restaurateurs, we are claiming victory over the off premise catering business by taking ourselves so seriously?  That in fact, we are no longer going to idly sit and watch our customers buy these catering services from our grocery segment competitors?  Or caterers?  Or even, “non-certified” restaurateurs who just think they can make a delivery out the back door and call it catering.  It’s not just about putting a poster up in the window.

It’s time.  I’ll make a statement.  I believe that our industry is ready for it’s first ever “Catering Conference for Multi-Unit Restaurant Operators”.  So much so, that if anyone reading this post wants to jump in and help solidify the CCMURO and make it happen, I will do my part to get MonkeyMedia Software to be a Platinum Sponsor for the first conference gathering.

Anyone with me?