Tag Archives: catering sales

September 13th in Atlanta: Cold Calling Workshop for Restaurant Catering

We’ve seen incredible momentum at The Catering Institute in the past few months after the fantastic turnout at our 2017 Restaurant Takeout, Delivery, & Catering Symposium at Georgia Power HQ in Atlanta.

After 21 years as Founder & CEO of The Monkey Group of Companies – which also includes MonkeyMedia Software and Catering Insights – I couldn’t have imagined that we would get to work with our industry’s most important and largest brands.

When it comes to restaurant off-premise, I am so proud of the work my team has done to become thought leaders and help advance the business, technology, and growth strategies of our clients using The 5 Pillars of Successful Restaurant Takeout, Delivery, and Catering. It means the world to us to be here supporting so many restaurants, spanning the United States, Canada, and beyond, during this critical point in the industry’s evolution.

I’m excited to share our next event – a Cold Calling Techniques workshop, on September 13th in Atlanta.

Once again, we’ve partnered with our friends at Georgia Restaurant Association and Georgia Power to bring you a full-day workshop dedicated to increasing restaurant off-premise sales. This will be a great opportunity for restaurants looking to master the art of targeting and capturing catering leads – a foundational sales skill for building your client list.

We’re covering everything from how to overcome sales call fears, diversionary tactics, developing prospects, and overcoming objections, to addressing gatekeepers, and a day in the life of a Catering Sales Manager.

Learn more here.

Watch catering veteran Tracy Avolio speak on the workshop:

Feel free to reach out directly if you have any questions! Hope to see all of you there.

A big thank you to our partners for their support:

Supported by:

     Catering Insights      Clearpath      Georgia Power      Georgia Restaurant Association
     Inktel      LBP Manufacturing      MonkeyMedia Software      Paytronix
     Pepsico Foodservice      Primary Color      Punchh      Relevant Mobile
     Robust Promotions      Southern Chamption Tray      Synq3      Technomic
     Voice Teleservices      War Room Inc
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More than 40 Brands and 130 Attendees Registered! Only 8 Days To Go!

imagesWell, here we go!  On October 13, 2015, in Dallas Texas, we will be gathering with more than 130 attendees to focus ALL our attention on How To Grow Sales and Increase Profits with Catering out of Restaurants.

There is still room so hurry up and register today!

We are so grateful to our event sponsors.  PepsiCo Foodservice, MonkeyMedia Software, Punchh, Voice Teleservices, Realcomm Solutions, Texas Restaurant Association,Georgia Restaurant Association and FSR/QSR Magazine.

The Catering Institute is very honoured to be hosting the following brands to our workshop for a day of learning and networking: Backstreet Cafe, Badazz Burritos, Berry Hill Baja GrillBruegger’s BagelsCaracolCristina’s MexCorner BakeryCowboy ChickenCrushed RedDickey’s BBQGarbanzo’sFirehouse Subs, Fuzzy’s Taco ShopGarden Fresh, Hugo Restaurant, Hungry Howie’sLa MadeleineLittle Greek, Le Boulanger,  Lockharts Smokehouse, Luis Foods, Matt’s El RanchoMcAlister’s DeliMoe’s SW GrillNalley FreshOn The BorderOriginal Pancake House,Pepper JaxPollo CamperoPotbelly Sandwich WorksQdobaRestaurant WorksSchlotzsky’sSpaghetti WarehouseSpec Ops Burritos, SubwayTaco BuenoTooJay’s, Villa EnterprisesVooDoo BBQWhichWichZoe’s KitchenZoup!

It’s not too late so register today:

Your registration includes:

  • Breakfast Networking Event
  • Lunch Networking Event
  • Two snacks throughout the day’s curriculum
  • Access to Amphitheatre with up to 300 attendees
  • Access to Vendor Showcase
  • Catering Sales Management workbook binder and workshop materials
  • Catering sales certificate from The Catering Institute

Agenda topics:

  • Building a Sales Culture inside your organization
  • Cold Calling Techniques
  • Lead Generation and Prospecting
  • Consultative Selling
  • Buyer Types and Motives
  • How to get your current brand fans to spend more money with you
  • How to isolate and handle objections
  • Closing Techniques
  • How to Run Effective Sales Meetings
  • Motivating your front line team members to sell more catering
  • Using the power of delivery to get more sales

For more information visit us at:

or call us at 1-877-6-MONKEY
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Restaurant Catering Sales Tip #214 – Opening the Sales Call

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At the Catering Institute, we are focused on helping restaurant operators to grow sales and increase profits by educating their people to be experts at feeding their customers where they Live, Work & Play.  Here and idea for your catering sales team.  Feel free to pass it along!

Always start off a catering sales call by covering 3 things:

1. Make sure your customers/prospects understand how long the call will take.  NEVER go past that time!

2. Make sure the customer knows what the objective of the call is.  Be clear and always close with that objective in mind.

3. Relate the reason for the current sales call to the previous sales call you had with the person, or to information you may have sent them in the past.

Connecting the current sales call to something previous gives the customer the comfort of knowing you remember fully everything that may have already occurred. This also gives the customer the comfort of knowing you respect their time.

Let’s talk catering!

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