Tag Archives: MonkeyMedia

Restaurant Catering Advertising Wars: What’s the Right Selling Strategy?

The market for catering out of restaurants continues to look good going into 2014. At Monkeymedia Software and the Catering Institute, we are always looking at how the market is moving.

I found some interesting commercials/ads for catering from some of our restaurant community’s most trusted brands. As we can see, catering continues to move towards becoming part of the overall brand strategy for our restaurants.

Of the ads below, which one do you think is the most compelling to get catering prospects to pick up the phone and call or go online to place an order? Curious to know your thoughts…. Of course, I have my own, but I’ll save that for another post. Just vote for your favourite on the poll below;

1. Subway Catering TV Spot

2. Panera Bread: Meet a Catering Coordinator

3. Arby’s: Catering Commercial

4. Famous Dave’s Hand Crafted Catering

5. KFC Catering (Regional)

6. Boston Market: Holiday Catering

7. Corner Bakery Cafe Catering: Fresh. Flavorul. Delivered

8. Schlotzsky’s Catering

Tagged , , , , , , ,

A Restaurant Catering Rewards & Loyalty Program – Meet the Guys at Punchh!

I am so excited about the restaurant catering rewards & loyalty program we are working on with the fantastic team at Punchh!

What I love most about the work I get to do at MonkeyMedia Software and the MMS Catering Institute is the innovation.  We are always working on new things.

The team at Punchh recently became “Restaurant Catering Certified” by my team at the MMS Catering Institute.  They took advantage of our vendor certification program which really allows us to align the business strategy of catering out of restaurants.  It also helps us to agree on a standard and language so that when we work on customers together, we say and do the right things.

The program we are designing is going to be the first of its kind.  One that the industry has not seen before and one that is very thoughtful and specific to the restaurant catering transaction.

After all, it’s all about driving new and incremental sales when it comes to catering out of restaurants.  If you are interested in learning more about the solution, just send me a note.  I’ll connect you with the right people at Punchh!Cusomer Loyalty

Tagged , , , , , , ,

Grow Restaurant Catering Sales – My Tribute to Ray Kroc

I’ve been on a crazy road trip around the continent this past week.  Houston, New Orleans, Orlando and Baltimore.

I am so lucky to do the work that I love at MonkeyMedia Software and the MMS Catering Institute.  I get to meet so many fantastic people.

Like most of you, I also have my mentors that I look up to.  In the restaurant industry, I have studied the leadership of great leaders.  As I travel around from restaurant concept to restaurant concept promoting the business strategy of restaurant catering, I see common leadership qualities.  It’s humbling to see and I am forever grateful to our forefathers who built the early infrastructure that we all trade on.  Today, as we know, restaurant sales are expected to exceed $700 Billion in sales real soon.

As I have stated over and over, I believe that restaurant catering sales will one day represent more than $100 Billion of our industry’s sales.  Possibly even more.  It will become part of our Restaurant DNA.  I am certain of it.

I am reminded of a video I made two years ago for Restaurant Leadership Conference.  It was really meant as a tribute to a great leader.  I posted it here for you today.  I hope you enjoy watching it as much as I had making it.

Tagged , , , , , , ,
%d bloggers like this: